SBD/6/Sports Industrialists

EXECUTIVE TRANSACTIONS

     Two appointments at NBC Sports: JON MILLER was named VP of
Programming, and GARY ZENKEL as VP/Assistant to NBC Sports
President DICK EBERSOL....QUINN BUCKNER returns to CBS as a
college basketball analyst.  He will team with VERNE LUNDQUIST
and then co-host the NCAA Final Four (Rudy Martzke, USA TODAY,
10/6)....Liberty Sports President ED FRAZIER announced that
KATHRYN COHEN has been promoted from VP of Finance to General
Manager of Prime Ticket Network (THE DAILY).
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