Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Two appointments at NBC Sports: JON MILLER was named VP of Programming, and GARY ZENKEL as VP/Assistant to NBC Sports President DICK EBERSOL....QUINN BUCKNER returns to CBS as a college basketball analyst. He will team with VERNE LUNDQUIST and then co-host the NCAA Final Four (Rudy Martzke, USA TODAY, 10/6)....Liberty Sports President ED FRAZIER announced that KATHRYN COHEN has been promoted from VP of Finance to General Manager of Prime Ticket Network (THE DAILY).
PARKER BOHN III, a top bowler who has earned the PBA's "nice guy" award four consecutive years, hopes to become the PBA's next president. Like most pros, "the dramatic lack of prize money compared to sports such as golf and tennis is disturbing, but he's concerned about the lack of media attention paid to the sport. He thinks that more exposure would lead to increased PBA prize funds." Bohn wonders why ESPN, which carries PBA events, "still neglects bowling on 'SportsCenter'" (WASHINGTON TIMES, 10/6)....DEION SANDERS will make his rap debut on the soundtrack to JEAN CLAUDE VAN DAMME's new film "Street Fighter" (HOLLYWOOD REPORTER, 10/5)....MARK HEISLER's unauthorized biography on PAT RILEY hits the stands November 1. The book draws on a number of observations asnd opinions from Riley's players, coaches and staff (THE DAILY)....Former PGA Tour commissioner DEANE BEMAN makes his debut this weekend on the PGA Senior Tour (OAKLAND TRIBUNE, 10/6).