A-B Promotes Herscovici To Head Sports Senior Ryder Cup Reportedly Coming In '15 Barracuda To Title Sponsor Reno Tournament Star Winners Boost Interest In LPGA Humana Challenge Leaving PGA West After '15 Match Play To Feature Round-Robin Format PGA Tour, Caddies Sparing Over Sponsorships '15 Match Play headed To Harding Park Sources: Harding Park Gets PGA Championship Woods, Wie Give Golf A Boost
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SBD/6/Sponsorships Advertising Marketing
Published October 6, 1994
This week's PGA event, the 24th annual Walt Disney World/Oldsmobile Golf Classic, will be the first tournament that will use Motorola's wireless score updating system (THE DAILY)....American Express announced yesterday that they will eliminate 6,000 jobs and shut several operations centers over the next two years as part of a massive reorganization of its credit card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain of only 1.1% in airline seat capacity was its smallest gain in seven months. Some analysts said USAir suffered from the result of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL STREET JOURNAL report notes American beers are gaining in popularity in the United Kingdom. Budweiser is one of the top 10 selling brands in the UK, while Miller and Coors are also gaining popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said yesterday that it had selected Chiat/Day to handle the creative portion of its account, with billings estimated at $20M. The account had been handled in-house and on a project basis by Ketchum Advertising and Ground Zero for the last few months after L.A. Gear had parted with its previous agency, Ogilvy & Mather (N.Y. TIMES, 10/6).