ATP Inks Michelob Ultra Deal In U.S. Golf May Be Nearing World Tour Finchem Open To Global PGA Championship Is New PGA Tour Schedule A Success? PGA Champ, Players Bump Purses To $10M PGA Tour Fights Singh Lawsuit Farmers Re-Ups With SD's PGA Tour Stop PGA Tour To Add China Circuit Australia Will Seek To Host PGA Championship Ousted GM Exec Defends Chevy-ManU Deal
SBD/6/Sponsorships Advertising Marketing
Published October 6, 1994
This week's PGA event, the 24th annual Walt Disney World/Oldsmobile Golf Classic, will be the first tournament that will use Motorola's wireless score updating system (THE DAILY)....American Express announced yesterday that they will eliminate 6,000 jobs and shut several operations centers over the next two years as part of a massive reorganization of its credit card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain of only 1.1% in airline seat capacity was its smallest gain in seven months. Some analysts said USAir suffered from the result of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL STREET JOURNAL report notes American beers are gaining in popularity in the United Kingdom. Budweiser is one of the top 10 selling brands in the UK, while Miller and Coors are also gaining popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said yesterday that it had selected Chiat/Day to handle the creative portion of its account, with billings estimated at $20M. The account had been handled in-house and on a project basis by Ketchum Advertising and Ground Zero for the last few months after L.A. Gear had parted with its previous agency, Ogilvy & Mather (N.Y. TIMES, 10/6).