SBD/6/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     This week's PGA event, the 24th annual Walt Disney
World/Oldsmobile Golf Classic, will be the first tournament that
will use Motorola's wireless score updating system (THE
DAILY)....American Express announced yesterday that they will
eliminate 6,000 jobs and shut several operations centers over the
next two years as part of a massive reorganization of its credit
card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain
of only 1.1% in airline seat capacity was its smallest gain in
seven months.  Some analysts said USAir suffered from the result
of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL
STREET JOURNAL report notes American beers are gaining in
popularity in the United Kingdom.  Budweiser is one of the top 10
selling brands in the UK, while Miller and Coors are also gaining
popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said
yesterday that it had selected Chiat/Day to handle the creative
portion of its account, with billings estimated at $20M.  The
account had been handled in-house and on a project basis by
Ketchum Advertising and Ground Zero for the last few months after
L.A. Gear had parted with its previous agency, Ogilvy & Mather
(N.Y. TIMES, 10/6).
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