Anheuser-Busch will end its current "Proud To Be Your Bud"
campaign, and "resurrect a longtime favorite" -- "This Bud's for
You."  "Proud To Be Your Bud" ran for 18 months, the "shortest
tenure of any slogan for the brand in the last several decades."
Budweiser sales and market share over the last five years has
declined, and it "may be hurting from the success of one of its
sister brands, Bud Light, which is on the verge of passing"
Miller Lite for the top spot among light or low-calorie beers.
D'Arcy Masius Benton & Bowles in St. Louis is handling A-B's new
campaign, set to debut in a few months (George Lazarus, CHICAGO
TRIBUNE, 10/6).

     This week's PGA event, the 24th annual Walt Disney
World/Oldsmobile Golf Classic, will be the first tournament that
will use Motorola's wireless score updating system (THE
DAILY)....American Express announced yesterday that they will
eliminate 6,000 jobs and shut several operations centers over the
next two years as part of a massive reorganization of its credit
card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain
of only 1.1% in airline seat capacity was its smallest gain in
seven months.  Some analysts said USAir suffered from the result
of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL
STREET JOURNAL report notes American beers are gaining in
popularity in the United Kingdom.  Budweiser is one of the top 10
selling brands in the UK, while Miller and Coors are also gaining
popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said
yesterday that it had selected Chiat/Day to handle the creative
portion of its account, with billings estimated at $20M.  The
account had been handled in-house and on a project basis by
Ketchum Advertising and Ground Zero for the last few months after
L.A. Gear had parted with its previous agency, Ogilvy & Mather
(N.Y. TIMES, 10/6).

     Wilson's 10-year, $30M contract with John Daly "went into
the rough" yesterday when the company suspended the deal for the
'94 and '95 PGA seasons (Michael Hiestand, USA TODAY, 10/6).
Wilson VP and GM for Golf Jan Thompson:  "Wilson and John Daly
will resume their relationship under a newly structured agreement
when Wilson is satisfied that John has met specific behavioral
and performance objectives."  Thompson noted while the company
"sympathizes" with Daly's personal "challenges," Wilson "expects
the highest level of sportsmanship, decorum and professionalism
from its professional advisory staff."  Wilson also released a
statement from Daly in which he states that he understands and
supports the company's decision (Glen Sheeley, ATLANTA
CONSTITUTION, 10/6).