SBD/6/Sponsorships Advertising MarketingPrint All
Anheuser-Busch will end its current "Proud To Be Your Bud" campaign, and "resurrect a longtime favorite" -- "This Bud's for You." "Proud To Be Your Bud" ran for 18 months, the "shortest tenure of any slogan for the brand in the last several decades." Budweiser sales and market share over the last five years has declined, and it "may be hurting from the success of one of its sister brands, Bud Light, which is on the verge of passing" Miller Lite for the top spot among light or low-calorie beers. D'Arcy Masius Benton & Bowles in St. Louis is handling A-B's new campaign, set to debut in a few months (George Lazarus, CHICAGO TRIBUNE, 10/6).
This week's PGA event, the 24th annual Walt Disney World/Oldsmobile Golf Classic, will be the first tournament that will use Motorola's wireless score updating system (THE DAILY)....American Express announced yesterday that they will eliminate 6,000 jobs and shut several operations centers over the next two years as part of a massive reorganization of its credit card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain of only 1.1% in airline seat capacity was its smallest gain in seven months. Some analysts said USAir suffered from the result of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL STREET JOURNAL report notes American beers are gaining in popularity in the United Kingdom. Budweiser is one of the top 10 selling brands in the UK, while Miller and Coors are also gaining popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said yesterday that it had selected Chiat/Day to handle the creative portion of its account, with billings estimated at $20M. The account had been handled in-house and on a project basis by Ketchum Advertising and Ground Zero for the last few months after L.A. Gear had parted with its previous agency, Ogilvy & Mather (N.Y. TIMES, 10/6).
Wilson's 10-year, $30M contract with John Daly "went into the rough" yesterday when the company suspended the deal for the '94 and '95 PGA seasons (Michael Hiestand, USA TODAY, 10/6). Wilson VP and GM for Golf Jan Thompson: "Wilson and John Daly will resume their relationship under a newly structured agreement when Wilson is satisfied that John has met specific behavioral and performance objectives." Thompson noted while the company "sympathizes" with Daly's personal "challenges," Wilson "expects the highest level of sportsmanship, decorum and professionalism from its professional advisory staff." Wilson also released a statement from Daly in which he states that he understands and supports the company's decision (Glen Sheeley, ATLANTA CONSTITUTION, 10/6).