SBD/6/Sponsorships Advertising Marketing

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  • BUDWEISER SWALLOWS ITS PRIDE; THIS BUD'S FOR YOU, II?

         Anheuser-Busch will end its current "Proud To Be Your Bud"
    campaign, and "resurrect a longtime favorite" -- "This Bud's for
    You."  "Proud To Be Your Bud" ran for 18 months, the "shortest
    tenure of any slogan for the brand in the last several decades."
    Budweiser sales and market share over the last five years has
    declined, and it "may be hurting from the success of one of its
    sister brands, Bud Light, which is on the verge of passing"
    Miller Lite for the top spot among light or low-calorie beers.
    D'Arcy Masius Benton & Bowles in St. Louis is handling A-B's new
    campaign, set to debut in a few months (George Lazarus, CHICAGO
    TRIBUNE, 10/6).
    

    Print | Tags: Anheuser Busch
  • MARKETPLACE ROUND-UP

         This week's PGA event, the 24th annual Walt Disney
    World/Oldsmobile Golf Classic, will be the first tournament that
    will use Motorola's wireless score updating system (THE
    DAILY)....American Express announced yesterday that they will
    eliminate 6,000 jobs and shut several operations centers over the
    next two years as part of a massive reorganization of its credit
    card division (AP/ST. LOUIS POST-DISPATCH, 10/6)....USAir's gain
    of only 1.1% in airline seat capacity was its smallest gain in
    seven months.  Some analysts said USAir suffered from the result
    of the September 8 crash near Pittsburgh (Mult., 10/6)....A WALL
    STREET JOURNAL report notes American beers are gaining in
    popularity in the United Kingdom.  Budweiser is one of the top 10
    selling brands in the UK, while Miller and Coors are also gaining
    popularity (WALL STREET JOURNAL, 10/6)....L.A. Gear Inc. said
    yesterday that it had selected Chiat/Day to handle the creative
    portion of its account, with billings estimated at $20M.  The
    account had been handled in-house and on a project basis by
    Ketchum Advertising and Ground Zero for the last few months after
    L.A. Gear had parted with its previous agency, Ogilvy & Mather
    (N.Y. TIMES, 10/6).
    

    Print | Tags: American Express, Anheuser Busch, General Motors, Motorola, PGA Tour, Walt Disney
  • WILSON JOINS REEBOK IN PUTTING DALY ON HOLD

         Wilson's 10-year, $30M contract with John Daly "went into
    the rough" yesterday when the company suspended the deal for the
    '94 and '95 PGA seasons (Michael Hiestand, USA TODAY, 10/6).
    Wilson VP and GM for Golf Jan Thompson:  "Wilson and John Daly
    will resume their relationship under a newly structured agreement
    when Wilson is satisfied that John has met specific behavioral
    and performance objectives."  Thompson noted while the company
    "sympathizes" with Daly's personal "challenges," Wilson "expects
    the highest level of sportsmanship, decorum and professionalism
    from its professional advisory staff."  Wilson also released a
    statement from Daly in which he states that he understands and
    supports the company's decision (Glen Sheeley, ATLANTA
    CONSTITUTION, 10/6).
    

    Print | Tags: PGA Tour, Wilson Sporting Goods
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