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SBD/5/The Back Of The Book
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THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER
COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 0 21 1/8 21 1/8 21 1000 Cobra Golf CBRA 50 7/8 -2 5/8 53 1/2 53 3/4 50 1/2 476400 Callaway Golf ELY 33 1/2 -5/8 34 1/4 34 1/4 33 1/4 333500 Fila FLH 15 1/4 +1/4 14 7/8 15 1/4 14 3/4 18600 Sport Supply GYM 13 1/2 -3/8 13 3/4 13 3/4 13 1/4 24200 L.A. Gear LA 7 -3/4 7 5/8 7 5/8 7 289400 Nike NKE 58 5/8 -3/8 59 1/4 59 5/8 58 1/8 255900 Reebok RBK 36 1/2 +1/2 36 1/8 36 3/4 35 3/4 388400 Russell Athl. RML 30 1/2 0 30 5/8 30 5/8 30 3/8 67300 Sportmart SPMT 16 -1/8 15 3/4 16 1/2 15 3/4 13200 Starter STA 8 5/8 -1/4 9 9 8 1/2 28300 Topps TOPP 6 3/16 +1/16 6 1/4 6 1/4 6 1/8 204000
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WEEK 4 NFC HOME ATTENDANCE
TODAY: The NFC after Week 5 TOMORROW: The AFC.
NOTE: Teams with the symbol (^) next to their name have increased their ticket prices over last year. The attendance figures take into account an average of 1,000 complimentary tickets per team. "'93 AVG." is based on the same number of home dates as the teams have had thus far in '94. "TIX $" is the team's average ticket price. "TIX REVENUE" is an approximated figure based on the increase/decrease in attendance for the same number of home dates from '93. The +/- revenue figures take into account all new ticket prices.'94 YEAR-TO-DATETEAMHOME
DATESAVG.TIXREVENUE'93
AVG.TIX REVENUE
+/- FROM '93NYG^ 277,071$35$5,857,39676,052+ $1,288,162SF ^ 367,704$40$8,124,48067,115+ $1,077,370ARZ 264,968$27$3,508,27255,490+ $511,839PHI^ 264,681$40$5,174,48064,449+ $663,050CHI^ 364,244$32$6,167,42457,229+ $1,016,814DAL 263,252$34$4,301,13664,846- $108,392NOS^ 361,723$27$4,999,56368,036- $307,271ATL 260,368$28$3,380,60868,775- $333,269DET^ 260,335$30$3,620,10058,813+ $679,450MIN 260,692$28$3,398,75259,834+ $48,076GBP 357,014$27$4,618,10757,379+ $29,592WAS 355,454$36$5,989,03255,454No ChangeRAM 342,587$30$3,832,83048,382- $521,580TAM^ 340,714$30$3,664,29053,441+ $5,742




