SBD/5/Sports Media


     New Pres. Harvey Schiller "is expected to use his contacts
with event organizers" to help secure Ted Turner's position in
sports.  Michael Hiestand of USA TODAY writes of a "very
preliminary" interest in a Winter Goodwill Games, possibly in
'99.  Schiller and Turner also still hope to "secure some
involvement" in the '96 Atlanta Games (USA TODAY, 10/5)....TNT
posted strong ratings for the third quarter as all five NFL on
TNT games ranked among the seven highest-rated basic cable
programs in the quarter.  TNT is averaging an 8.7, its best start
ever (THE DAILY)....Avis has allocated part of its baseball
advertising investment to Prime Network telecasts of the Arizona
Fall League next month.  Eight games will be covered (Jack Craig,
BOSTON GLOBE, 10/4)....N.Y. POST's Phil Mushnick criticizes
SportsChannel New York for selling a half hour of airtime to "a
trio of the country's most notorious scamdicappers" -- those 1-
900 football handicappers (N.Y. POST, 10/4)....CCTV, the national
network of the People's Republic of China, has acquired the ATP
Tour's Tier 1 broadcasting package, which includes the IBM/ATP
Tour World Championship in Frankfurt and the ATP Tour World
Doubles Championship in Indonesia (THE DAILY)....Empire Sports
Network and Greater Rochester Cable launched an agreement that
will bring the Sports Network to Rochester.  Time Warner's
Greater Rochester Cablevision has nearly 200,000 subscribers.
Empire Sports carries the Sabres (THE DAILY)....Time Warner cable
TV systems in New York City announced today that a $1.045M
license fee credit received from Madison Square Garden Network
for canceled Yankees games will be passed on to system customers
as credits on their cable bills during the next several weeks.
For subscribers to SportsChannel, Time Warner's cable systems
previously announced that subscribers would receive the premium
service for free from August 12 through the end of September (THE
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