Bud Light Using Car Wrap Company To Promote Cans Betty Jane France Leaves Assets For Children M&M's Back As NASCAR's Official Chocolate NASCAR Seeks New Superstars Darlington Throwback Theme Benefiting Many NASCAR's Betty Jane France Passes Away Liberty Mutual Sponsoring NASCAR Spotters NASCAR-Themed Show Returning To Nick Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role
SBD/5/Sponsorships Advertising Marketing
THIS BUD'S FOR KEN SHRADER
Published October 5, 1994
Anheuser-Busch announced yesterday that they have signed a deal to become the sponsor of NASCAR driver Ken Shrader. Winston Cup team owner Rick Hendrick, who fields Chevrolets for Shrader, said the Budweiser sponsorship will begin next year and will continue through 1998. Anheuser-Busch VP Tony Ponturo said the company "envisions being with the team well beyond the year 2000." Shrader called it a "dream come true" (Tom Higgins, CHARLOTTE OBSERVER, 10/5).