SBD/5/Sponsorships Advertising Marketing

THIS BUD'S FOR KEN SHRADER

     Anheuser-Busch announced yesterday that they have signed a
deal to become the sponsor of NASCAR driver Ken Shrader.  Winston
Cup team owner Rick Hendrick, who fields Chevrolets for Shrader,
said the Budweiser sponsorship will begin next year and will
continue through 1998.  Anheuser-Busch VP Tony Ponturo said the
company "envisions being with the team well beyond the year
2000."  Shrader called it a "dream come true" (Tom Higgins,
CHARLOTTE OBSERVER, 10/5).
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Related Topics:

Anheuser Busch, NASCAR, R J Reynolds

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