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SBD/5/Sponsorships Advertising Marketing
THIS BUD'S FOR KEN SHRADER
Published October 5, 1994
Anheuser-Busch announced yesterday that they have signed a deal to become the sponsor of NASCAR driver Ken Shrader. Winston Cup team owner Rick Hendrick, who fields Chevrolets for Shrader, said the Budweiser sponsorship will begin next year and will continue through 1998. Anheuser-Busch VP Tony Ponturo said the company "envisions being with the team well beyond the year 2000." Shrader called it a "dream come true" (Tom Higgins, CHARLOTTE OBSERVER, 10/5).