Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB
SBD/5/Sponsorships Advertising Marketing
Published October 5, 1994
Activewear maker Speedo Authentic Fitness is opening a store on 57th Street in New York City. Speedo, with one other store in Manhattan so far, is taking 6,000 square feet on four levels (CRAIN'S NEW YORK BUSINESS, 10/3-9)....Reebok has moved its ad account for its golf and Greg Norman product lines to Hill, Holliday, Connors, Cosmopulos of Boston. The accounts (estimated at $5M) were previously with Mullen Advertising (N.Y. TIMES, 10/5)....Cal University will sell off pieces of their astroturf, lifted in '90, as pieces of turf used during the five- lateral inspiration called "The Play." Proceeds go toward installing real grass at Memorial Stadium for next season. Cal hopes to raise $250-300,000 of the $1.6M cost of the project (SAN JOSE MERCURY NEWS, 10/5). ...Molson Breweries, set to unveil an investment in China today, will probably join forces with Australian beer giant Foster's Brewing to "penetrate the surging Chinese beer market." Foster's, which owns 40% of Molson, formed an alliance in June to set up breweries with Wheelock & Co. of Hong Kong (TORONTO STAR, 10/5).