Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
SBD/5/Sponsorships Advertising Marketing
Published October 5, 1994
Activewear maker Speedo Authentic Fitness is opening a store on 57th Street in New York City. Speedo, with one other store in Manhattan so far, is taking 6,000 square feet on four levels (CRAIN'S NEW YORK BUSINESS, 10/3-9)....Reebok has moved its ad account for its golf and Greg Norman product lines to Hill, Holliday, Connors, Cosmopulos of Boston. The accounts (estimated at $5M) were previously with Mullen Advertising (N.Y. TIMES, 10/5)....Cal University will sell off pieces of their astroturf, lifted in '90, as pieces of turf used during the five- lateral inspiration called "The Play." Proceeds go toward installing real grass at Memorial Stadium for next season. Cal hopes to raise $250-300,000 of the $1.6M cost of the project (SAN JOSE MERCURY NEWS, 10/5). ...Molson Breweries, set to unveil an investment in China today, will probably join forces with Australian beer giant Foster's Brewing to "penetrate the surging Chinese beer market." Foster's, which owns 40% of Molson, formed an alliance in June to set up breweries with Wheelock & Co. of Hong Kong (TORONTO STAR, 10/5).