SBD/5/Sponsorships Advertising Marketing


     Activewear maker Speedo Authentic Fitness is opening a store
on 57th Street in New York City.  Speedo, with one other store in
Manhattan so far, is taking 6,000 square feet on four levels
(CRAIN'S NEW YORK BUSINESS, 10/3-9)....Reebok has moved its ad
account for its golf and Greg Norman product lines to Hill,
Holliday, Connors, Cosmopulos of  Boston.  The accounts
(estimated at $5M) were previously with Mullen Advertising (N.Y.
TIMES, 10/5)....Cal University will sell off pieces of their
astroturf, lifted in '90, as pieces of turf used during the five-
lateral inspiration called "The Play."  Proceeds go toward
installing real grass at Memorial Stadium for next season.  Cal
hopes to raise $250-300,000 of the $1.6M cost of the project (SAN
JOSE MERCURY NEWS, 10/5). ...Molson Breweries, set to unveil an
investment in China today, will probably join forces with
Australian beer giant Foster's Brewing to "penetrate the surging
Chinese beer market."  Foster's, which owns 40% of Molson, formed
an alliance in June to set up breweries with Wheelock & Co. of
Hong Kong (TORONTO STAR, 10/5).
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