NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF" Roger Goodell Addresses Dip In NFL Ratings MillerCoors Brings Back '80s Madden Ad Google OTT May Have CBS' NFL Games Tannehill Echoes Belichick On Microsoft Tablet Oakland Doesn't Need To Match Raiders Stadium Offer Belichick Says He Is Done With Microsoft Tablets Owners' Opinions On Raiders' Vegas Plan Vary NFL Owners Concerned Over Dip In Ratings
SBD/5/Sponsorships Advertising Marketing
GREY ADVERTISING PRODUCING CHILDRENS' PROGRAM FOR NFL
Published October 5, 1994
In this morning's WALL STREET JOURNAL, Kevin Goldman profiles Indigo Entertainment, a new childrens' television unit of Grey Advertising that is currently co-producing "Grunt & Punt" with NFL Films. Scheduled to first air on October 29, "Grunt & Punt" is a 30-minute combination of animation and live action intended "to lure young viewers, nine-to-14 years old, to the sport and to cultivate a new generation of pigskin fans." Four episodes have been planned and will air on the Fox Children's Network -- "a block of shows on Saturdays." Program elements include: the animated adventures of Grunt and Punt, "a wide- eyed, loud-in-your-face pig and a subdued, sleepy-eyed boar, respectively"; profiles and features of NFL players such as Boomer Esaison and Troy Aikman; football bloopers; and "Locker Rumors" -- a segment in which "animated talking towels, helmets, and even a deodorant can gossip to one another about players who've just left the locker room." Earlier this year, Indigo sold a teen-oriented show about the Super Bowl to NBC (WALL STREET JOURNAL, 10/5). BACK TO THE FUTURE ON MADISON AVENUE: Indigo Entertainment, launched earlier this year, is an "unusual" step for an ad agency -- especially since the practice of Madison avenue shops producing television shows waxed and waned in the 1940s and 1950s. Rob Sorcher, President of Indigo: "We're going to be out there pitching television networks with series the same way studios are." The six-person shop has five other shows in development, and may develop CD-ROM programs and video games (WALL STREET JOURNAL, 10/5).