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SBD/5/Sponsorships Advertising Marketing
GREY ADVERTISING PRODUCING CHILDRENS' PROGRAM FOR NFL
Published October 5, 1994
In this morning's WALL STREET JOURNAL, Kevin Goldman profiles Indigo Entertainment, a new childrens' television unit of Grey Advertising that is currently co-producing "Grunt & Punt" with NFL Films. Scheduled to first air on October 29, "Grunt & Punt" is a 30-minute combination of animation and live action intended "to lure young viewers, nine-to-14 years old, to the sport and to cultivate a new generation of pigskin fans." Four episodes have been planned and will air on the Fox Children's Network -- "a block of shows on Saturdays." Program elements include: the animated adventures of Grunt and Punt, "a wide- eyed, loud-in-your-face pig and a subdued, sleepy-eyed boar, respectively"; profiles and features of NFL players such as Boomer Esaison and Troy Aikman; football bloopers; and "Locker Rumors" -- a segment in which "animated talking towels, helmets, and even a deodorant can gossip to one another about players who've just left the locker room." Earlier this year, Indigo sold a teen-oriented show about the Super Bowl to NBC (WALL STREET JOURNAL, 10/5). BACK TO THE FUTURE ON MADISON AVENUE: Indigo Entertainment, launched earlier this year, is an "unusual" step for an ad agency -- especially since the practice of Madison avenue shops producing television shows waxed and waned in the 1940s and 1950s. Rob Sorcher, President of Indigo: "We're going to be out there pitching television networks with series the same way studios are." The six-person shop has five other shows in development, and may develop CD-ROM programs and video games (WALL STREET JOURNAL, 10/5).