SBD/5/Sponsorships Advertising Marketing

GREY ADVERTISING PRODUCING CHILDRENS' PROGRAM FOR NFL

     In this morning's WALL STREET JOURNAL, Kevin Goldman
profiles Indigo Entertainment, a new childrens' television unit
of Grey Advertising that is currently co-producing "Grunt & Punt"
with NFL Films.  Scheduled to first air on October 29, "Grunt &
Punt" is a 30-minute combination of animation and live action
intended "to lure young viewers, nine-to-14 years old, to the
sport and to cultivate a new generation of pigskin fans."  Four
episodes have been planned and will air on the Fox Children's
Network -- "a block of shows on Saturdays."  Program elements
include:  the animated adventures of Grunt and Punt, "a wide-
eyed, loud-in-your-face pig and a subdued, sleepy-eyed boar,
respectively"; profiles and features of NFL players such as
Boomer Esaison and Troy Aikman; football bloopers; and "Locker
Rumors" -- a segment in which "animated talking towels, helmets,
and even a deodorant can gossip to one another about players
who've just left the locker room."  Earlier this year, Indigo
sold a teen-oriented show about the Super Bowl to NBC (WALL
STREET JOURNAL, 10/5).
     BACK TO THE FUTURE ON MADISON AVENUE:  Indigo Entertainment,
launched earlier this year, is an "unusual" step for an ad agency
-- especially since the practice of Madison avenue shops
producing television shows waxed and waned in the 1940s and
1950s.  Rob Sorcher, President of Indigo:  "We're going to be out
there pitching television networks with series the same way
studios are."  The six-person shop has five other shows in
development, and may develop CD-ROM programs and video games
(WALL STREET JOURNAL, 10/5).
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NBC, News Corp./Fox, NFL

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