In this morning's WALL STREET JOURNAL, Kevin Goldman
profiles Indigo Entertainment, a new childrens' television unit
of Grey Advertising that is currently co-producing "Grunt & Punt"
with NFL Films.  Scheduled to first air on October 29, "Grunt &
Punt" is a 30-minute combination of animation and live action
intended "to lure young viewers, nine-to-14 years old, to the
sport and to cultivate a new generation of pigskin fans."  Four
episodes have been planned and will air on the Fox Children's
Network -- "a block of shows on Saturdays."  Program elements
include:  the animated adventures of Grunt and Punt, "a wide-
eyed, loud-in-your-face pig and a subdued, sleepy-eyed boar,
respectively"; profiles and features of NFL players such as
Boomer Esaison and Troy Aikman; football bloopers; and "Locker
Rumors" -- a segment in which "animated talking towels, helmets,
and even a deodorant can gossip to one another about players
who've just left the locker room."  Earlier this year, Indigo
sold a teen-oriented show about the Super Bowl to NBC (WALL
STREET JOURNAL, 10/5).
     BACK TO THE FUTURE ON MADISON AVENUE:  Indigo Entertainment,
launched earlier this year, is an "unusual" step for an ad agency
-- especially since the practice of Madison avenue shops
producing television shows waxed and waned in the 1940s and
1950s.  Rob Sorcher, President of Indigo:  "We're going to be out
there pitching television networks with series the same way
studios are."  The six-person shop has five other shows in
development, and may develop CD-ROM programs and video games
(WALL STREET JOURNAL, 10/5).

     Activewear maker Speedo Authentic Fitness is opening a store
on 57th Street in New York City.  Speedo, with one other store in
Manhattan so far, is taking 6,000 square feet on four levels
(CRAIN'S NEW YORK BUSINESS, 10/3-9)....Reebok has moved its ad
account for its golf and Greg Norman product lines to Hill,
Holliday, Connors, Cosmopulos of  Boston.  The accounts
(estimated at $5M) were previously with Mullen Advertising (N.Y.
TIMES, 10/5)....Cal University will sell off pieces of their
astroturf, lifted in '90, as pieces of turf used during the five-
lateral inspiration called "The Play."  Proceeds go toward
installing real grass at Memorial Stadium for next season.  Cal
hopes to raise $250-300,000 of the $1.6M cost of the project (SAN
JOSE MERCURY NEWS, 10/5). ...Molson Breweries, set to unveil an
investment in China today, will probably join forces with
Australian beer giant Foster's Brewing to "penetrate the surging
Chinese beer market."  Foster's, which owns 40% of Molson, formed
an alliance in June to set up breweries with Wheelock & Co. of
Hong Kong (TORONTO STAR, 10/5).

     Anheuser-Busch announced yesterday that they have signed a
deal to become the sponsor of NASCAR driver Ken Shrader.  Winston
Cup team owner Rick Hendrick, who fields Chevrolets for Shrader,
said the Budweiser sponsorship will begin next year and will
continue through 1998.  Anheuser-Busch VP Tony Ponturo said the
company "envisions being with the team well beyond the year
2000."  Shrader called it a "dream come true" (Tom Higgins,
CHARLOTTE OBSERVER, 10/5).