SBD/4/Sports Media


     In this week's ADVERTISING AGE, Diane Mermigas reports on
Wayne Huizenga's plans following last Friday's merger between
Blockbuster Entertainment and Viacom.  Huizenga:   "People think
I have something else up my sleeve, but I don't ... I can't work
for someone else.  I am not an employee, I'm an entrepreneur. ...
I like the entertainment industry. It's a lot of fun.  While
there aren't too many voids left to fill in the entertainment
industry, there are still opportunities."  Huizenga will remain
in south Florida, continue to oversee his assets -- including the
Dolphins, Panthers, and Marlins -- but "doesn't expect to expand
his sports interests" (AD AGE, 10/3 issue).
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