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Published October 4, 1994
CBS' 8.1 preliminary rating from Sunday night's movie is half of last year's average rating. CBS exec VP of Research David Poltrack: "We can't promote a movie to male viewers without football." Poltrack believes CBS' Harlequin romance movies might fare better in prime time by drawing a female audience. CBS will finish third among the nets for the second week in a row (N.Y. TIMES, 10/4)....Cap Cities/ ABC is buying stations in Flint, MI and Toledo, OH from SJL Broadcast Management Corp. for $155M. NBC and Fox were also interested in purchasing the affils. ABC programming in Toledo will switch from WNWO to WTVG, which is currently an NBC affil. WJRT in Flint is already an ABC affil. The purchase brings ABC's station ownership to 10 stations with 24% national viewing audience, while the federal limit is 25% (WALL STREET JOURNAL, 10/4)....CBS and Fox are switching affils in Austin, TX. CBS will be associated with KBVO, which is being acquired by Granite Broadcasting Co. (WALL STREET JOURNAL, 10/4)....Former Disney exec Jeffrey Katzenberg "flatly denied" he will go to work for GE at a new NBC movie production studio (N.Y. POST, 10/4)....SF Broadcasting, which is funded by News Corp., filed a complaint with the FCC in response to NBC's complaint that Fox is side- stepping federal requirements on affiliate acquisition (WALL STREET JOURNAL/N.Y. TIMES, 10/4).