SBD/4/Sports Media


     CBS' 8.1 preliminary rating from Sunday night's movie is
half of last year's average rating.  CBS exec VP of Research
David Poltrack:  "We can't promote a movie to male viewers
without football."  Poltrack believes CBS' Harlequin romance
movies might fare better in prime time by drawing a female
audience.  CBS will finish third among the nets for the second
week in a row (N.Y. TIMES, 10/4)....Cap Cities/ ABC is buying
stations in Flint, MI and Toledo, OH from SJL Broadcast
Management Corp. for $155M.  NBC and Fox were also interested in
purchasing the affils.  ABC programming in Toledo will switch
from WNWO to WTVG, which is currently an NBC affil.   WJRT in
Flint is already an ABC affil.  The purchase brings ABC's station
ownership to 10 stations with 24% national viewing audience,
while the federal limit is 25% (WALL STREET JOURNAL, 10/4)....CBS
and Fox are switching affils in Austin, TX.  CBS will be
associated with KBVO, which is being acquired by Granite
Broadcasting Co. (WALL STREET JOURNAL, 10/4)....Former Disney
exec Jeffrey Katzenberg "flatly denied" he will go to work for GE
at a new NBC movie production studio (N.Y. POST, 10/4)....SF
Broadcasting, which is funded by News Corp., filed a complaint
with the FCC in response to NBC's complaint that Fox is side-
stepping federal requirements on affiliate acquisition (WALL
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