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GOLF CHANNEL GETTING READY TO TEE-OFF
Published October 4, 1994
In this morning's WASHINGTON TIMES, John Hawkins reports on plans for The Golf Channel, scheduled to launch in January 1995. (1) Tour Programming -- "the handful of PGA Tour events that currently aren't televised ... most likely will become the Golf Channel's. Otherwise, live coverage probably be limited to Nike Tour events, with a sprinkling of LPGA, Senior Tour and various foreign tours carrying the balance." (2) "Golf Center" -- this "evening centerpiece" will provide pre- and post-tournament programming, "although there's some question as to whether the Golf Channel will limit those wraparounds to the tournaments it televises live." (3) Other Programming will include "visual lessons, the celebrity-golfer gamut, lots of resort travel features, and as much news as the game can generate." (4) Viewer Cost -- "the Golf Channel is treating itself as a 'premium' channel, although there's a lingering suspicion it may have to settle for 'tiered' status." Mark Watts, premium product manager for Comcast: "From a cable marketing standpoint, their success seems predicated on what makes them any different from CBS or ESPN. The key is to give people a reason why they should spend an extra $5 on it" (John Hawkins, WASHINGTON TIMES, 10/4).