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SBD/4/Sponsorships Advertising Marketing
TWIN CITIES MARATHON FACING SPONSORSHIP WOES
Published October 4, 1994
Yesterday's Twin Cities Marathon was "forced by lack of major sponsors to halve its prize purse from a year ago to $100,000" -- lowest in its 13-year history. While the event plans to "shore up a lingering $55,000 debt, it has watched as major sponsors jumped ship -- the latest being Health Partners, which pulled its $170,000 annual payment last winter." The only major cash sponsor was the University of Minnesota Health System, which gave $40,000 (Nolan Zavoral, Minneapolis STAR-TRIBUNE, 10/3).