SBD/4/Sponsorships Advertising Marketing

SPORTING GOOD SALES STRONG IN MOUNTAIN STATES

     The National Sporting Goods Association reports that
sporting good sales in eight mountain states (MT, ID, WY, CO, NM,
AZ, UT & NV) rose 45% over a 5-year period from '87-'92.  Total
sales increased from $902M to $1.31B.  The number of sporting
goods stores rose 19% over the same period, with the rate higher
for specialty shops than full-line stores.  Denver, Salt Lake,
Phoenix, Albuq. accounted for about 35% of sales in the 8 states
(THE DAILY).
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