SBD/4/Sponsorships Advertising Marketing

COLA WARS OVER THE SOUTH AFRICAN MARKET

     PepsiCo announced plans to invest $5M in a partnership to
form a South African bottling venture, New Age Beverages.  The
partnership will include $15M in investment from a dozen
"prominent" African-Americans, including Shaquille O'Neal and
actor Danny Glover.  South African Egoli Beverages L.P. will hold
a 75% stake in New Age, and Pepsi says black South Africans will
hold the majority stake by the year 2000.  Coca-Cola presently
holds 75% of the $1B South African soft drink market.  Coca-Cola
emphasizes that its own joint bottling venture is not only
managed by black South Africans, but 50% owned by black South
Africans (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/4).
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Related Topics:

Coca-Cola, PepsiCo

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