Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot Coke Unveils '13 Super Bowl Spot Door Open For New Earnhardt Sponsors In '13 Reebok Launches New John Wall Shoe, Campaign Aerosmith, Kravitz Join Pepsi Campaign
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
COLA WARS OVER THE SOUTH AFRICAN MARKET
Published October 4, 1994
PepsiCo announced plans to invest $5M in a partnership to form a South African bottling venture, New Age Beverages. The partnership will include $15M in investment from a dozen "prominent" African-Americans, including Shaquille O'Neal and actor Danny Glover. South African Egoli Beverages L.P. will hold a 75% stake in New Age, and Pepsi says black South Africans will hold the majority stake by the year 2000. Coca-Cola presently holds 75% of the $1B South African soft drink market. Coca-Cola emphasizes that its own joint bottling venture is not only managed by black South Africans, but 50% owned by black South Africans (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/4).