SBD/4/Sponsorships Advertising Marketing

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  • ATP MINIATURE THEME PARK TOUR GOES EUROPEAN

         The '94 Grand Prix de Lyon, October 17-23, will present the
    ATP Tour FanFest to European tennis fans for the first time.
    After six stops in the U.S. and with Australian opening this week
    in Sydney, it is now Europe's turn to host the miniature tennis
    theme park.  ATP Tour partners Luftansa, Penn and Sega will be
    supporting the Lyon FanFest along with tournament sponsor,
    Maillot Savarez (THE DAILY).
    

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  • COLA WARS OVER THE SOUTH AFRICAN MARKET

         PepsiCo announced plans to invest $5M in a partnership to
    form a South African bottling venture, New Age Beverages.  The
    partnership will include $15M in investment from a dozen
    "prominent" African-Americans, including Shaquille O'Neal and
    actor Danny Glover.  South African Egoli Beverages L.P. will hold
    a 75% stake in New Age, and Pepsi says black South Africans will
    hold the majority stake by the year 2000.  Coca-Cola presently
    holds 75% of the $1B South African soft drink market.  Coca-Cola
    emphasizes that its own joint bottling venture is not only
    managed by black South Africans, but 50% owned by black South
    Africans (Cynthia Mitchell, ATLANTA CONSTITUTION, 10/4).
    

    Print | Tags: Coca-Cola, PepsiCo
  • SPORTING GOOD SALES STRONG IN MOUNTAIN STATES

         The National Sporting Goods Association reports that
    sporting good sales in eight mountain states (MT, ID, WY, CO, NM,
    AZ, UT & NV) rose 45% over a 5-year period from '87-'92.  Total
    sales increased from $902M to $1.31B.  The number of sporting
    goods stores rose 19% over the same period, with the rate higher
    for specialty shops than full-line stores.  Denver, Salt Lake,
    Phoenix, Albuq. accounted for about 35% of sales in the 8 states
    (THE DAILY).
    

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  • TWIN CITIES MARATHON FACING SPONSORSHIP WOES

         Yesterday's Twin Cities Marathon was "forced by lack of
    major sponsors to halve its prize purse from a year ago to
    $100,000" -- lowest in its 13-year history.  While the event
    plans to "shore up a lingering $55,000 debt, it has watched as
    major sponsors jumped ship -- the latest being Health Partners,
    which pulled its $170,000 annual payment last winter."  The only
    major cash sponsor was the University of Minnesota Health System,
    which gave $40,000 (Nolan Zavoral, Minneapolis STAR-TRIBUNE,
    10/3).
    

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  • WORLD LEAGUE LOOKS TO MARKET PRODUCT

         AD AGE'S Charles Siler examines the "new and improved game
    plan" of the World League of American Football.  WLAF CEO Marc
    Lory, who is determined not to repeat the league's past failures,
    is overseeing a plan where the "league will be limited to
    European teams and rely more on sponsorship revenue than TV
    rights."  The WLAF will be aimed directly at the MTV generation
    of 17-27 year-olds, as games will be shortened and some will
    include live U.S. rock music at halftime.  In the U.S., certain
    games will likely air on Fox's fX cable channel in the first
    year.  The league is "prepared not to make money for three
    years," but after ticket sales, the largest source of revenue is
    expected to be large "primary" sponsors.  Reebok International
    has already signed up, and Lory says deals with McDonald's and
    Coca-Cola are "in the works."  Reebok is planning to introduce a
    line of World League/Reebok logo sportswear next spring (AD AGE,
    10/3 issue).
    

    Print | Tags: Coca-Cola, McDonalds, News Corp./Fox, Reebok
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