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MEGASIGNS MORE MINI AND SPARSE IN ATLANTA
Published October 4, 1994
The Atlanta City Council on Monday "agreed to chop two stories off the 10-story high signs proposed" for the '96 Olympic and Paralympic Games. The board also voted to reduce the number of signs from 50 to 25. By a 13-1 vote, the council approved an ordinance that will reduce the height of the proposed mega-signs from a maximum of 110 feet to 90 feet tall by 40 feet wide. The signs must also be removed by October 31, 1996, three months after the games end. Council member Lee Morris said the ordinance will not "withstand attack": "My guess is that this will be struck down in court" (Lyle Harris, ATLANTA CONSTITUTION, 10/4). STILL PLENTY OF SPACE FOR ADVERTISERS? The signs will be allowed "at or near athletic venues," and 80% of their content must include an Olympic message. The Council upheld another provision allowing advertisers to put up an "unlimited number of banners and other billboard-sized displays as long as they contain an Olympic theme" (Lyle Harris, ATLANTA CONSTITUTION, 10/4).