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  • MEGASIGNS MORE MINI AND SPARSE IN ATLANTA

         The Atlanta City Council on Monday "agreed to chop two
    stories off the 10-story high signs proposed" for the '96 Olympic
    and Paralympic Games.  The board also voted to reduce the number
    of signs from 50 to 25.  By a 13-1 vote, the council approved an
    ordinance that will reduce the height of the proposed mega-signs
    from a maximum of 110 feet to 90 feet tall by 40 feet wide.  The
    signs must also be removed by October 31, 1996, three months
    after the games end.  Council member Lee Morris said the
    ordinance will not "withstand attack":  "My guess is that this
    will be struck down in court" (Lyle Harris, ATLANTA CONSTITUTION,
    10/4).
         STILL PLENTY OF SPACE FOR ADVERTISERS?  The signs will be
    allowed "at or near athletic venues," and 80% of their content
    must include an Olympic message.  The Council upheld another
    provision allowing advertisers to put up an "unlimited number of
    banners and other billboard-sized displays as long as they
    contain an Olympic theme" (Lyle Harris, ATLANTA CONSTITUTION,
    10/4).
    

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