SBD/31/Sports Media

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         Big Eight Commissioner Carl James has announced that
    Creative Sports will serve as syndicator of the league's men
    basketball package for the next five years, commencing with the
    1994-95 season.  The agreement provides for the telecast of games
    on weekend syndication, a prime time series, and negotiation
    rights for network over-the-air appearances.  While a minimum
    guarantee exists, profit sharing and combined income from over-
    the-air network syndication, prime time syndication and ESPN will
    result in an approximate annual income to the Conference of $2M
    (Big 8 Conference).

    Print | Tags: ESPN, Media, Walt Disney

         While CBS will carry the Mobil Cotton Bowl beginning in '96,
    "the actual rights agreement" is between Liberty Sports and the
    Cotton Bowl Athletic Association.  Liberty secured CBS to
    broadcast the game.  Ad time for the Cotton Bowl will be sold via
    Libery Sports Ad Sales (GOULD MEDIA'S TV SPORTS FILE, 10/28
    issue).  "Liberty feels the acquisition is a major coup and the
    first of many marquee sports rights deals it will make in the
    upcoming months," according to Liberty Sports Senior VP of
    Programming Dave Almstead.   Liberty will pay CBS a "ballpark"
    average of $800,000 each year for the network airtime.  CBS VP of
    Programming Len DeLuca said that the Cotton Bowl is Liberty's
    latest move in its quest to compete with ESPN to acquire rights
    to high-profile sports properties:  "Liberty continues to
    establish itself as a very formidable competitor to ESPN" (Thomas
    Umstead, MULTICHANNEL NEWS, 10/31 issue).

    Print | Tags: Cablevision, CBS, ESPN, New York Liberty, Media, Viacom, Walt Disney

         ITT announced that it is no longer actively pursuing a
    merger with NBC and doubts GE wants to reach a deal anytime soon
    (COWLES BUSINESS MEDIA, 10/29)....Analysts are projecting the
    networks will accumulate nearly $12B in advertising sales for the
    upcoming year (WASHINGTON POST, 10/31)....Michael Ovitz and three
    regional Bell telephone companies announce plans today for a
    video entertainment venture to compete with the nation's cable-TV
    systems.  The three phone companies -- Bell Atlantic, Nynex and
    Pacific Telesis -- want to make movies, games, interactive
    programs and regular TV shows available to 46M homes and
    businesses through phone lines (N.Y. POST, 10/31)....Pitt
    football public-address announcer Don Ireland resigned over jokes
    he made during the WV-Pitt game October 15.  During the game,
    Ireland announced there was a tractor in the parking lot with its
    lights on bearing the WV license plate "E-I-E-I-O" (PHILA. DAILY
    NEWS, 10/28)....ESPN's Gary Miller, citing baseball and hockey
    work stoppages:  "Next week's Paris Open has moved up the finals
    to a week from Monday so that ESPN can televise them in prime
    time -- the first Monday final in tennis since 1990"
    ("SportsCenter," 10/29).

    Print | Tags: ESPN, NBC, Media, Walt Disney
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