SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Showtime Networks, Viacom's pay cable-TV service, is
expected to announce today its finalists in an ad agency search.
The likely finalists:  Young & Rubicam, TBWA Advertising, Ayer &
Partners and Angotti, Thomas, Hedge (WALL STREET JOURNAL,
10/31)....In this week's BARRONS, Jay Palmer reports that
Cadbury's and Dr. Pepper's relationship will come to a head by
the end of the year, with either Cadbury gaining a seat on Dr.
Pepper's board; taking Dr. Pepper over outright; or selling their
25.9% stake in the company (BARRONS, 10/31)....Second-year LPGA
pro Vicki Goetz has signed a 5-year endorsement deal with
Mondetta Clothing Inc. of Winnipeg.  Goetze will wear the new
Vicki Goetze line of golf clothes during all of her LPGA
appearances (WINNIPEG FREE PRESS, 10/26)....Motorola has launched
the Wireless Sports Channel.  With WSC, it will be possible to
get sports news faster, as well as track multiple games
simultaneously (SPORT, 12/94 issue)....Sun Microsystems and
Illustra Information Technologies will deliver internet
highlights of the NHL Russian Dream Team charity hockey games
(Sun & Illustra)....McDonald's, a sponsor of the NHLPA's charity
games, "seems to be satisifed that its relationship with the NHL,
and its major sponsorship of the league's annual all-star weekend
will not be jeopardized" (WINNIPEG FREE PRESS, 10/31).
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