Bettman Says NHL Fielding Expansion Inquiries NHL Seeks Balance Between Excitement, Player Safety Bettman: NHL Salary Cap To Increase Espinoza Excelling As Head Of Showtime Sports IceArizona Generating Buzz For Coyotes Filming Underway For HBO's "24/7" Critics Assail Markham Arena Plan Concussion Lawsuit Could Be Uphill Battle NHL Cap Likely To See Big Jump After Rogers Deal L'Oreal Men's Brand Inks Three-Year Deal With NHL
SBD/31/Sponsorships Advertising Marketing
Published October 31, 1994
Showtime Networks, Viacom's pay cable-TV service, is expected to announce today its finalists in an ad agency search. The likely finalists: Young & Rubicam, TBWA Advertising, Ayer & Partners and Angotti, Thomas, Hedge (WALL STREET JOURNAL, 10/31)....In this week's BARRONS, Jay Palmer reports that Cadbury's and Dr. Pepper's relationship will come to a head by the end of the year, with either Cadbury gaining a seat on Dr. Pepper's board; taking Dr. Pepper over outright; or selling their 25.9% stake in the company (BARRONS, 10/31)....Second-year LPGA pro Vicki Goetz has signed a 5-year endorsement deal with Mondetta Clothing Inc. of Winnipeg. Goetze will wear the new Vicki Goetze line of golf clothes during all of her LPGA appearances (WINNIPEG FREE PRESS, 10/26)....Motorola has launched the Wireless Sports Channel. With WSC, it will be possible to get sports news faster, as well as track multiple games simultaneously (SPORT, 12/94 issue)....Sun Microsystems and Illustra Information Technologies will deliver internet highlights of the NHL Russian Dream Team charity hockey games (Sun & Illustra)....McDonald's, a sponsor of the NHLPA's charity games, "seems to be satisifed that its relationship with the NHL, and its major sponsorship of the league's annual all-star weekend will not be jeopardized" (WINNIPEG FREE PRESS, 10/31).