Heritage Classic A Big Payoff For NHL Jets Islanders' John Tavares Endorsing Vita Coco Maple Leafs Debut New Ad For 'Stand Witness' Campaign Matthews Seen As Next NHL Marketing Star Crosby, MacKinnon Reunite For Tim Hortons Ads Predators Hope Subban Can Grow Hockey In Nashville Jeff Vinik Says Lightning Break Even Bettman Named Most Important In NHL Foley Talks About Las Vegas NHL Team At Fan Fest NHL Considering Outdoor Game At Michie Stadium
SBD/31/Sponsorships Advertising Marketing
Published October 31, 1994
Showtime Networks, Viacom's pay cable-TV service, is expected to announce today its finalists in an ad agency search. The likely finalists: Young & Rubicam, TBWA Advertising, Ayer & Partners and Angotti, Thomas, Hedge (WALL STREET JOURNAL, 10/31)....In this week's BARRONS, Jay Palmer reports that Cadbury's and Dr. Pepper's relationship will come to a head by the end of the year, with either Cadbury gaining a seat on Dr. Pepper's board; taking Dr. Pepper over outright; or selling their 25.9% stake in the company (BARRONS, 10/31)....Second-year LPGA pro Vicki Goetz has signed a 5-year endorsement deal with Mondetta Clothing Inc. of Winnipeg. Goetze will wear the new Vicki Goetze line of golf clothes during all of her LPGA appearances (WINNIPEG FREE PRESS, 10/26)....Motorola has launched the Wireless Sports Channel. With WSC, it will be possible to get sports news faster, as well as track multiple games simultaneously (SPORT, 12/94 issue)....Sun Microsystems and Illustra Information Technologies will deliver internet highlights of the NHL Russian Dream Team charity hockey games (Sun & Illustra)....McDonald's, a sponsor of the NHLPA's charity games, "seems to be satisifed that its relationship with the NHL, and its major sponsorship of the league's annual all-star weekend will not be jeopardized" (WINNIPEG FREE PRESS, 10/31).