Tony Stewart Promotes Coke Zero 400 USOC To Create New U.S. Olympic Foundation Coca-Cola Signs Four Olympians For Sochi Sources: USA Basketball HQs To Relocate Baseball, Softball Altering Olympic Bid IOC Candidate Brings Back Olympic Channel Idea Wrestling's Olympic Hopes Still Alive U.S. Speedskating BOD Enacts New Bylaws USOC Brings In Record Total Revenue In '12 WBSC, MLB Consider Condensed Olympic Schedule
Upcoming Conferences and Events
Published October 31, 1994
Ollan Cassell, exec director of USA Track, welcomed the idea that revenues "accrued from track and field at the '96 Games be funneled back into the US program." Cassell: "I would think right now the place we most need (help) is in promotion and marketing of the sport" (ATLANTA CONSTITUTION, 10/29)....Bert Roughton, Jr. writes that "Atlanta could well host the Last American Olympics," saying the IOC will try to "spice things up by going to either China or South Africa" "Both offer wonderful marketing opportunities: particulary China, where half the planet's population stands ready to become faitful vessels for Coke and McDonalds" (ATLANTA CONSTITUTION, 10/29)....The Georgia Soccer Booster Club is pushing its guarantee of Olympic soccer tickets. Members of the Club will have the opportunity ot purchase tickets to the semi-finals and medal rounds before they are made avaiable to the general public (ACOG).