Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Ollan Cassell, exec director of USA Track, welcomed the idea that revenues "accrued from track and field at the '96 Games be funneled back into the US program." Cassell: "I would think right now the place we most need (help) is in promotion and marketing of the sport" (ATLANTA CONSTITUTION, 10/29)....Bert Roughton, Jr. writes that "Atlanta could well host the Last American Olympics," saying the IOC will try to "spice things up by going to either China or South Africa" "Both offer wonderful marketing opportunities: particulary China, where half the planet's population stands ready to become faitful vessels for Coke and McDonalds" (ATLANTA CONSTITUTION, 10/29)....The Georgia Soccer Booster Club is pushing its guarantee of Olympic soccer tickets. Members of the Club will have the opportunity ot purchase tickets to the semi-finals and medal rounds before they are made avaiable to the general public (ACOG).
The USOC has received final bid packets and $25,000 deposits from four finalists bidding to host the '97 or '99 U.S. Olympic Festival -- Dallas/Ft. Worth, Phoenix, Richmond, and Seattle. The Festival committee makes its final recommendations at an April meeting in Orlando (USOC).