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WINNIPEG HAVING DIFFICULTIES RAISING MONEY FOR ARENA
Published October 31, 1994
The Manitoba Entertainment Complex (MEC) has experienced difficulties with their marketing initiative to sell luxury suites and club suites for Winnipeg's proposed new entertainment and sports complex. MEC's goal is to raise at least half the cost of the C$114M facility with private capital -- through club seat and luxury suite sales and deals with concessionaires and building sponsors. MEC Marketing Director Karen Theobald explained the low sales on a misconception by the public that the arena will have no problem raising the necessary funds: "People think the pressure is off in Winnipeg, that this is going to be an easy do and that there is no need to hurry." Theobald said in order to stimulate sales the marketing effort will begin to focus on club seats (WINNIPEG FREE PRESS, 10/29).