Triple-A Isotopes Trying One-Day Rebrand New Logo For NASCAR's Race To Green Effort Charlotte Motor Speedway Adding Fan Experience Deck Redskins' Allen Taking Lead In Stadium Effort Bristol Speedway Makes Kid-Friendly Changes Schefter Working Celtics-Bulls World Cup Could Elevate Soccer In North America Pegula Takes Responsibility For Sabres' Failings SBJ In-Depth: Youth Sports NFL Loads Primetime Schedule With Top Draws
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Sports Illustrated and Fortune are joining CompuServe's on- line service "soon," offering full text and photos from each issue, live news conferences, message access to writers and editors, and possibly back-issue archives (SAN JOSE MERCURY NEWS, 10/3)....Philadelphia's new Comcast system GM Michael Aderly says he will emphasize customer service and offer services according to area interests: "If they want a wider display of sports channels, we'll probably do that" (PHILADELPHIA INQUIRER, 10/3)....News Corp. announced plans to issue "preference stock" with limited voting rights to allow for easier acquisitions and to raise capital with a "strategic partner without taking on additional debt or diluting" Chair Rupert Murdoch's control (WALL STREET JOURNAL, 10/3)....Turner Sports Senior VP Don McGuire said TNT hasn't "figured out how to maximize" NFL exposure as they have done with the NBA. TNT's football coverage has a "lack of identity" because it televises games only in the first half of the season (MIAMI HERALD, 10/2)....ESPN hockey production chief Mark Quenzel considers new NHL analyst Mike Milbury "a potentially major talent" who can "make a sports audience suddenly pay attention" (Jack Craig, BOSTON GLOBE, 10/2)....NBC's AFC coverage beat the NFC for September NFL ratings for the first time in 15 years. Several "good" AFC games and Fox's "poor signal" in many areas are considered two factors (Baltimore SUN, 10/2).