SBD/3/Sports Media

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         Sports Illustrated and Fortune are joining CompuServe's on-
    line service "soon," offering full text and photos from each
    issue, live news conferences, message access to writers and
    editors, and possibly back-issue archives (SAN JOSE MERCURY NEWS,
    10/3)....Philadelphia's new Comcast system GM Michael Aderly says
    he will emphasize customer service and offer services according
    to area interests:  "If they want a wider display of sports
    channels, we'll probably do that" (PHILADELPHIA INQUIRER,
    10/3)....News Corp. announced plans to issue "preference stock"
    with limited voting rights to allow for easier acquisitions and
    to raise capital with a "strategic partner without taking on
    additional debt or diluting" Chair Rupert Murdoch's control (WALL
    STREET JOURNAL, 10/3)....Turner Sports Senior VP Don McGuire said
    TNT hasn't "figured out how to maximize" NFL exposure as they
    have done with the NBA.  TNT's football coverage has a "lack of
    identity" because it televises games only in the first half of
    the season (MIAMI HERALD, 10/2)....ESPN hockey production chief
    Mark Quenzel considers new NHL analyst Mike Milbury "a
    potentially major talent" who can "make a sports audience
    suddenly pay attention" (Jack Craig, BOSTON GLOBE, 10/2)....NBC's
    AFC coverage beat the NFC for September NFL ratings for the first
    time in 15 years.  Several "good" AFC games and Fox's "poor
    signal" in many areas are considered two factors (Baltimore SUN,

    Print | Tags: Comcast-Spectacor, ESPN, NBA, NBC, NFL, NHL, Sports Illustrated, Media, Turner Sports, Walt Disney
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