MLB Replay, Collision Issues Near Solutions Cam Newton Enjoying Foray Into Fashion NFL Workplace Rules Could Change Resurgent MLB Teams Not Spending Manning's No. 18 Top In Jersey Sales Cubs Get Approval For More Wrigley Changes MLB's Dan Halem Promoted N.Y. Stores Planning Super Bowl Themes, Promotions Mets Unlikely To Make Another Splash In Free Agency Why Was Bears-Eagles Flexed To NBC?
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).