MLB Cardinals, FS Midwest Reach New Deal Judge Orders Brady Lawsuit To Be Heard In N.Y. Fisher To Discuss L.A. Situation With Rams Players Kraft Finds His Inner Maverick Over Deflategate Dolphins Rookie Parker Racking Up Endorsements San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact A's Reportedly Holding "Positive" Ballpark Talks
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).