Levi's Stadium Flush With High-Tech Amenities A's GM Beane Goes "All In" With Lester Trade MLB Enjoys Action-Packed Trade Deadline U.S. Sens. Implore NFL, Ravens To Revisit Rice Discipline Tigers Up The Ante By Landing David Price Panini Snags NFLPA Trading Card Exclusivity Red Sox Eye '15 With Trades Cards Roll Dice, Other Contenders Stand Pat Toronto Group's Status Uncertain In Bills Sweepstakes Rice Apologizes, Calls Suspension Out Of His Control
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).