Chargers Hold L.A. Kickoff Ceremony At The Forum MLBAM, NBC RSNs Reach Streaming Deal NFL Gets Credit For Minority Hirings A-B InBev Latest To End USOC Sponsorship Price Chopper Becomes Royals' Official Grocer Falcons' Seat License Sales Trending Up Goodell Bypassing AFC Title Game Draws Criticism Blackhawks Ratings Down Despite Team's Success Chargers Introduce New Coach Anthony Lynn Cowboys' Jerry Jones Hosts "Football Summit"
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).