Judge Denies NFL Concussion Settlement MLB Facility Notes Colts To Launch On-Demand Video App Minding My Business With Ryan Huzjak A's Negotiating 10-Year Coliseum Lease Selig Praises New Replay System Blues Ink Four Postseason Presenting Sponsors Mariners Financials Strong Despite Play Trump Declares Interest In Buying Bills La Russa Happy With Replay So Far
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SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).