Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Chargers, Raiders Meet With L.A. Officials Sources: Angels' Dipoto Out As GM Lions Set To Host LGBT Pride Night Phillies' MacPhail To Observe For First Few Months All-Star Game Prices Rising On Secondary Market NFL To Hire Forensics Expert ESPN Changes Format For MLB ASG Reveal NFL To Celebrate Season Opener In S.F., Boston
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).