SBD/3/Sponsorships Advertising Marketing


     Calvert DeForest, better known as David Letterman's
sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL-
licensed line of authentic clothing worn by players and coaches.
The TV ads will feature Melman impersonating such NFL players as
Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis
Blues radio and TV spots have been sold out for the season (ST.
LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's
leading maker of fine art sports collectibles, and Egghead
Software have teamed up in a marketing effort for Major League
Baseball's first CD-ROM.  Computer users will receive a free
Kelly Russell Studios limited edition lithograph of a current MLB
star with the purchase of the CD-ROM (THE DAILY).
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Related Topics:

Anheuser Busch, MLB, NFL, St. Louis Blues

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