Steelers G Wants Players To Prep For Lockout Phillies' Galvis Calls For More Safety Netting Source: Players Meeting With NFL Over PED Allegations King: Bowlen Had Strong Case For HOF Adelson: Vegas Stadium Should Be Top Priority MLB's Average Game Time Up Six Minutes NFL Reportedly Nixes Tirico As "TNF" Option Wearable Device Could Lead To Fewer Injuries Harrison, Packers LBs Agree To NFL Interviews Refund Policy Expanded For HOF Game
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).