Kraft Stands By Patriots In Deflategate NFL To Run Domestic Violence PSA On NBC John Harbaugh To Serve As SB Analyst Can Goodell Get NFL's Image Back On Track? Local Direct Spending From SB To Be Around $206M Bud Selig Settles Into New Role Rams Convert To Annual Tenant At Jones Dome Jays Extend Beeston Through '15 Packers Buy More Land For Development Manfred Keeping Open Mind to Changes
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).