Unions, Inglewood NFL Developers Reach Deal NFL Eyeing Germany For Regular-Season Game Packers To Don New Throwback In '15 TV Pundits Question NFL About Goal-Line Cameras Reds Install Self-Ordering Kiosks U.S. Rep Presses Goodell On NFL Tax Exemption Manfred Mum On Rays' Ballpark Situation Vikes Selling Personalized Bricks At New Venue NFL May Move Up L.A. Stadium Timeline Goodell Working With Titans On Ownership Structure
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).