Wolff Considering Temporary Bay Area Ballpark Famed MLB Surgeon Frank Jobe Dies At 88 RSNs Pushing MLB For Streaming Rights Jets Hire Ian Lasher; Brian Matthews Joins NFL Bills Raise Season-Ticket Prices MLB Happy With Early Replay Results McCarver To Call 30 Cardinals Games Could MLB Labor Tension Jeopardize WBC? Questions Arise On Soldier Field Expansion Lions' Suh Could Negotiate Own Contract
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).