Bowlen Resigning Control Of Broncos A's Settle 10-Year Lease Extension With Oakland Rob Manfred Favorite To Succeed Selig Bank Of America Stadium Expands Hosting Options ESPN Airing Special On Seahawks Training Camp Manziel Tops NFLPI's List Of Player Sales For Q1 Bengals Owner Taking Back Seat In Running Team NFL Reportedly Interested In Using Ref-Cams NFL Jets Nix Paper Tix, Introduce Rewards AT&T Rolling Out New Yankees Campaign
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).