Rams' Move To L.A. Unlikely For '15 Cuba Decision Could Impact MLB 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year White Sox' Tix Sales Spike Spurs More Moves Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Brewers Announce Creation Of "Selig Experience"
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).