"SNF" Leads Primetime For Fourth Time Mets See Another Revenue Dip At Home MLB Looking Closer At Holding Games Abroad Many Indifferent Toward New Extra Point Rule Goodell Open To New Info From Brady Deflategate Affects Brady's Endorsement Value Oakland Stadium Efforts "Going Backward" Puig Starring In New Starter Ad Campaign NFL Could Hear Relocation Requests In Late '15 Mexico, Germany Could Host NFL Games
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SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).