Wolff: No Interest In "Coliseum City" Concept NFL Appeals Judge's Peterson Decision NRG Stadium Needs Upgrades For '17 Super Bowl Dolphins To Sell Standing-Room Only Tickets Training Home Of Mariners, Padres Gets Upgrades Bumgarner Tops All MLB Merch Sales Cubs' Ownership Sales Support Wrigley Renovations Mike Sundet Leaving A-B For Momentum Carson Officials Shrug Off Inglewood Deal Big Papi Slams New Batter's Box Rule
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1994
Calvert DeForest, better known as David Letterman's sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL- licensed line of authentic clothing worn by players and coaches. The TV ads will feature Melman impersonating such NFL players as Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis Blues radio and TV spots have been sold out for the season (ST. LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's leading maker of fine art sports collectibles, and Egghead Software have teamed up in a marketing effort for Major League Baseball's first CD-ROM. Computer users will receive a free Kelly Russell Studios limited edition lithograph of a current MLB star with the purchase of the CD-ROM (THE DAILY).