Coke Vs. Pepsi At Bowl Venues Dr Pepper Gearing Up For CFB Season Dr Pepper Snapple Ups Stake In BodyArmor Dr Pepper Launches CFP-Based Ad Campaign Dr Pepper Gets Stake In BodyArmor Pepsi Lands Baylor Univ. Beverage Deal ESPN, Dr Pepper Ink Deal For CFP Rams, Dr Pepper Close To Sponsorship Deal Dr Pepper Becomes Bears' New Soft Drink Partner Big 12 Renews Media Rights With ESPN
SBD/3/Sponsorships Advertising Marketing
FOOD & DRINK MARKETPLACE ROUND-UP
Published October 3, 1994
Molson Breweries will start production of Asahi's Super Dry Beer under a licensing agreement reached earlier this year. Molson will make the beer in Canada and import it to the United States (TORONTO STAR, 9/30)....Dr. Pepper/7-Up Chair & CEO John Albers said the companies will boost '94 sales at least 7% to more than $760M. Albers noted that Dr. Pepper/7-Up will be signing joint-venture agreements or licensing master bottlers in several new overseas markets in the coming months, but that the company would not be taken over by Cadbury-Schweppes PLC (WALL STREET JOURNAL, 10/3).