SBD/3/Sponsorships Advertising Marketing

FOOD & DRINK MARKETPLACE ROUND-UP

     Molson Breweries will start production of Asahi's Super Dry
Beer under a licensing agreement reached earlier this year.
Molson will make the beer in Canada and import it to the United
States (TORONTO STAR, 9/30)....Dr. Pepper/7-Up Chair & CEO John
Albers said the companies will boost '94 sales at least 7% to
more than $760M.  Albers noted that Dr. Pepper/7-Up will be
signing joint-venture agreements or licensing master bottlers in
several new overseas markets in the coming months, but that the
company would not be taken over by Cadbury-Schweppes PLC (WALL
STREET JOURNAL, 10/3).
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