SBD/3/Sponsorships Advertising Marketing

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  • "60 MINUTES" CRITICAL OF IMG INFLUENCE ON YOUNG PLAYERS

         Last night on CBS' "60 Minutes," Morley Safer profiled IMG's
    Mark McCormack and the firm's influence on youngsters in tennis.
    In his report, Safer examines IMG's "research and development"
    program at the Nick Bollettieri Tennis Academy, "the holy of
    holies" to future champions and their parents.  Safer said the
    Academy is occupied by "future stars, future burnouts, brats and
    kids who just won't hack it."  Academy member Monique Villi, age
    9, contends that her goal is to be "number one in the whole
    world."  Villi says that by age 16 she expects to be earning
    "probably a couple million dollars" a year.  Academy student Greg
    Hill, age 16, professes that in four years he expects to make
    "around seven to ten million" a year: "I've got to think of an
    image for me."  Hill adds: "They need someone like me to fire up
    the game."  BOSTON GLOBE columnist Bud Collins alleges that
    tennis agents are like "drug pushers at the playgrounds" when
    they recruit children.  Collins adds that IMG, with its own
    Academy, "doesn't have to be out on the playground, they own the
    playground."  McCormack maintains that IMG is not "in favor of
    the unrealistic exploitation of young kids on the tennis court.
    But the problem is that parents, perhaps, are the greediest of
    all."  But Bollettieri admits that he "has created a monster": "I
    feel that the sport has to be examined very thoroughly."  Safer
    concludes that the Academy teaches children that "winning isn't
    everything, endorsements are everything" ("60 Minutes," CBS,
    10/2).
    

    Print | Tags: Anheuser Busch, CBS, IMG, Viacom
  • FOOD & DRINK MARKETPLACE ROUND-UP

         Molson Breweries will start production of Asahi's Super Dry
    Beer under a licensing agreement reached earlier this year.
    Molson will make the beer in Canada and import it to the United
    States (TORONTO STAR, 9/30)....Dr. Pepper/7-Up Chair & CEO John
    Albers said the companies will boost '94 sales at least 7% to
    more than $760M.  Albers noted that Dr. Pepper/7-Up will be
    signing joint-venture agreements or licensing master bottlers in
    several new overseas markets in the coming months, but that the
    company would not be taken over by Cadbury-Schweppes PLC (WALL
    STREET JOURNAL, 10/3).
    

    Print | Tags: Dr Pepper/7UP
  • MARKETPLACE ROUND-UP

         Calvert DeForest, better known as David Letterman's
    sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL-
    licensed line of authentic clothing worn by players and coaches.
    The TV ads will feature Melman impersonating such NFL players as
    Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis
    Blues radio and TV spots have been sold out for the season (ST.
    LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's
    leading maker of fine art sports collectibles, and Egghead
    Software have teamed up in a marketing effort for Major League
    Baseball's first CD-ROM.  Computer users will receive a free
    Kelly Russell Studios limited edition lithograph of a current MLB
    star with the purchase of the CD-ROM (THE DAILY).
    

    Print | Tags: Anheuser Busch, MLB, NFL, St. Louis Blues
  • WILSON TO DECIDE ON THEIR CONTRACT WITH JOHN DALY THIS WEEK

         With Reebok suspending golfer John Daly's contract until he
    returns to the PGA tour, Wilson Sporting Goods is "evaluating its
    relationship" with Daly and will make an announcement this week
    (ADVERTISING AGE, 10/3 issue).
    

    Print | Tags: PGA Tour, Reebok, Wilson Sporting Goods
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