TWC Could Seek Record Fee For Dodgers RSN TWC Expanding Syracuse Univ. Programming John Force Looking For Sponsor, Manufacturer TWC To Sponsor Earnhardt's No. 88 Car John Force Thankful For Time To Find Sponsors CBS Ad Uses Football To Pressure TWC NHRA Seeing Success With Countdown Format Castrol Ends Sponsorship Of John Force Racing U.S. Senators Urge CBS, TWC To Reach Deal TWC-CBS Dispute Hurts Local Ratings
SBD/28/Sponsorships Advertising Marketing
Published October 28, 1994
Turner Sports Programming has agreed to join USA Today as an official, national media sponsor for the National High School Football Hall of Fame in Valdosta, GA (National High School Football Hall of Fame)....Schwinn has announced Team Schwinn, a BMX and mountain bike racing program, to compete regionally, nationally and internationally. Co-sponsors of Team Schwinn are being solicited and will have access to "extensive signage opportunities" and Schwinn dealers and products (Schwinn)....Miller Genuine Draft will be a primary sponsor of Don "The Snake" Prudhomme's Top Fuel dragster in the 20-race 1995 NHRA Winston series (Miller Brewing).