SBD/28/Sponsorships Advertising Marketing


     Turner Sports Programming has agreed to join USA Today as an
official, national media sponsor for the National High School
Football Hall of Fame in Valdosta, GA (National High School
Football Hall of Fame)....Schwinn has announced Team Schwinn, a
BMX and mountain bike racing program, to compete regionally,
nationally and internationally.  Co-sponsors of Team Schwinn are
being solicited and will have access to "extensive signage
opportunities" and Schwinn dealers and products
(Schwinn)....Miller Genuine Draft will be a primary sponsor of
Don "The Snake" Prudhomme's Top Fuel dragster in the 20-race 1995
NHRA Winston series (Miller Brewing).
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