Lucas Oil, NHRA Extend Partnership NHRA Ratings Hurt By Tape-Delayed Broadcasts TWC Offers $5 To Subs After Super Bowl Outage Lakers See 37% Drop In TWC Ratings MLB OKs Revenue-Sharing For Dodgers RSN Dodgers Bullish On TWC SportsNet L.A. Distribution Verizon Looks To Expand Mobile Sports Content MMF: NHRA Seen As More Of A Business Now TWC Could Seek Record Fee For Dodgers RSN TWC Expanding Syracuse Univ. Programming
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SBD/28/Sponsorships Advertising Marketing
Published October 28, 1994
Turner Sports Programming has agreed to join USA Today as an official, national media sponsor for the National High School Football Hall of Fame in Valdosta, GA (National High School Football Hall of Fame)....Schwinn has announced Team Schwinn, a BMX and mountain bike racing program, to compete regionally, nationally and internationally. Co-sponsors of Team Schwinn are being solicited and will have access to "extensive signage opportunities" and Schwinn dealers and products (Schwinn)....Miller Genuine Draft will be a primary sponsor of Don "The Snake" Prudhomme's Top Fuel dragster in the 20-race 1995 NHRA Winston series (Miller Brewing).