SBD/28/Sponsorships Advertising Marketing

SPEEDO APPAREL WILL BE FOR SALE INSIDE BALLY HEALTH CLUBS

     Arthur Goldberg, CEO and President of Bally Entertainment,
announced that Bally's Health and Tennis Corporation has signed
an agreement with Authentic Fitness Corporation for the exclusive
right to open its Speedo Authentic Fitness stores in Bally's
health clubs within the US and Canada.  Bally is the world's
largest commercial operator of fitness centers with approximately
350 facilities throught the US and Canada.  Goldberg said the
alliance will provide "significant revenue opportunities" for
their health clubs (Bally's).
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