WME-IMG Hires Chris Liddell As New CFO NCAA Concussion Settlement Faces Scrutiny Minding My Business With Brandon Igdalsky Flood Damages UCLA's Pauley Pavilion Raiders' Davis Eyeing San Antonio As New Home? Michele Roberts Sold Players On Union Vision Stephen A. Smith Suspended One Week AFib Awareness Promoted At Chicago Chase Race MLB's MASN Ruling Favors Nationals Classified Advertisements
Upcoming Conferences and Events
SBD/28/Sponsorships Advertising Marketing
SPEEDO APPAREL WILL BE FOR SALE INSIDE BALLY HEALTH CLUBS
Published October 28, 1994
Arthur Goldberg, CEO and President of Bally Entertainment, announced that Bally's Health and Tennis Corporation has signed an agreement with Authentic Fitness Corporation for the exclusive right to open its Speedo Authentic Fitness stores in Bally's health clubs within the US and Canada. Bally is the world's largest commercial operator of fitness centers with approximately 350 facilities throught the US and Canada. Goldberg said the alliance will provide "significant revenue opportunities" for their health clubs (Bally's).