SBD/28/Sponsorships Advertising Marketing
SPEEDO APPAREL WILL BE FOR SALE INSIDE BALLY HEALTH CLUBS
Published October 28, 1994
Arthur Goldberg, CEO and President of Bally Entertainment, announced that Bally's Health and Tennis Corporation has signed an agreement with Authentic Fitness Corporation for the exclusive right to open its Speedo Authentic Fitness stores in Bally's health clubs within the US and Canada. Bally is the world's largest commercial operator of fitness centers with approximately 350 facilities throught the US and Canada. Goldberg said the alliance will provide "significant revenue opportunities" for their health clubs (Bally's).