Sponsors Activate Around MLB ASG Week Source: Disney Buying 33% BAM Tech Stake Pepsi Beginning Emoji-Based MLB Campaign Disney Shares Fall, Drag Down Other Entertainment Stocks Disney Shares Slide After Q2 Earnings Report Mtn Dew To Sponsor DR1 Drone Racing League Disney Likely To Look Outside For Iger's Successor Disney COO Tom Staggs Steps Down Pepsi Renews, Strengthens Deal With Cubs Disney's Iger Defends ESPN, Seeks Digital Improvement
SBD/28/Sponsorships Advertising Marketing
Published October 28, 1994
Mighty Ducks officials announced the opening of three stores which will carry the same Mighty Ducks merchandise and collectibles available at the two Team Stores during the holiday season. A fourth store is scheduled to open November 23 and all will remain into January '95 (Mighty Ducks)....Foot Locker announced the opening of its 200th European store in Stuttgart, Germany yesterday (Foot Locker)....UNC will be presented the inaugural Sears Directors' Cup this Saturday during the UNC/NC State football game. The Sears Directors' Cup recognizes the school with the best collegiate all-sports record in Division I women's and men's competition (Sears)....Pennzoil shares rose 4.8% yesterday after the company settled a potential $1B tax liability for $454M. Shares rose $2.375 to $52 (N.Y. TIMES, 10/28)....A WALL STREET JOURNAL profile of Young & Rubicam notes that the agency is bidding for the Disney Cruise Lines account. The article also reports that Chairman Alex Kroll is retiring at the end of a "winning streak" for Y&R accounts in '94. CEO Peter Georgescu will succeed Kroll (WALL STREET JOURNAL, 10/28)....Eastman Kodak marketing adviser John Sculley, formerly of PepsiCo and Apple, is "putting his support" behind the idea of advertisers paying for the information superhighway and is said to emphasize digital imaging in his efforts at Kodak (WALL STREET JOURNAL, 10/28)....Marvel Entertainment Group is attributing its 37% profit gain in the third quarter to growth in consumer products, licensing, toys and entertainment trading cards. The company said that this growth "offset softness" in comic books and sports cards (VARIETY, 10/28). Marvel is the parent company of Fleer sports cards....The Philadelphia Department of Licenses and Inspections confiscated 960 Wendy's burgers from one franchise at the "peak of lunch hour" because the burgers weighed approximately "a fraction of an ounce" less than the advertised pre-cooked weight of a 1/4 pound. The patties in question were taken into protective custody and donated to a homeless shelter and orphanage (PHILA. DAILY NEWS, 10/27).