SBD/27/Sports Media

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         TURNER & NBC:  In New York, John Durie reports on what TBS
    Chair Ted Turner needs before he can go ahead with his bid for
    NBC.  First, Turner must sell "a sizable asset like his cartoon
    network in exchange" for Time Warner's equity stake in his
    company.  Then, he needs TCI Chair John Malone to sell down his
    24% stake in TBS to 5% to get around restrictions on broadcast TV
    nets owning cable operating systems.  GE CEO Jack Welch would
    like to sell NBC for more than $5.5B "to help the market forget
    his Kidder Peabody debacle.  If you want to sell an asset, it's a
    good idea to create some noise to establish a bidding race, and
    Turner is a convenient vehicle to meet this end" (N.Y. POST,
         CBS AD WATCH:  Despite being the No. 1 net in ratings the
    past three years, CBS is "being forced to give back to
    advertisers free commercial time to compensate for a severe
    ratings shortfall in specific age groups."  Ad execs estimate
    that CBS will have to give back $25-40M in ad time to satisfy
    sponsors.  Privately, CBS sources say the figure is closer to
    $25M.  Last year, CBS had to give sponsors about $10M in free ad
    time (WALL STREET JOURNAL, 10/27).
         FOX FIGHTING ON:  Fox Sports, which has an offer pending for
    Wimbledon, might add boxing, possibly on Saturdays.  Fox Sports
    President David Hill: "We're the new kid on the block.  We're
    looking at opportunities in all sports" (Rudy Martzke, USA TODAY,

    Print | Tags: CBS, NBC, Media, Turner Sports, Viacom

         CBS announced its 6-year deal with the Mobil Cotton Bowl
    yesterday, with the arrangement set to begin in '96.  The Cotton
    will join the FedEx Orange and the Dial Fiesta Bowls on CBS in
    '96.  NBC will finish a 3-year deal with the Cotton with this New
    Year's game.  On Tuesday, the Cotton "solidified a plan to keep
    its ties" with SWC teams once the league fractures and four teams
    join the Big Eight to form the Big 12, while three teams join the
    WAC.  The '96 Cotton Bowl will feature the SWC or Big Eight
    runner-up against the WAC champion or Pac-10 runner-up.  For the
    next five years, the Big 12 runner-up will be the host team
    against either the WAC champion or Pac-10 runner-up.  The plan
    was made possible by a deal with the Thrifty Car Rental Holiday
    Bowl, which will take the two teams not picked by the Cotton for
    a late-December game in San Diego.  If the WAC champ or Pac-10
    runner-up is in one of the Tier I bowl games, the Cotton or
    Holiday may invite Notre Dame if it is not invited to the Tier I
    games (Jim Baker, BOSTON HERALD, 10/27).  Liberty Sports will
    conduct ad sales for the game and will assure CBS "a sizeable
    profit by buying time for an average of almost $800,000 a year"
    (Rudy Martzke, USA TODAY, 10/27).
         OTHER BOWL NEWS:  The Hall of Fame Bowl is expected to
    announce the details of a 6-year deal with the Big Ten and SEC.
    Beginning in '96, the Fame Bowl will match the 3rd place teams
    from the SEC and Big 10, with a payout of $1.5M to each school.
    The game also renewed its contract with ESPN for the 11:00am (ET)
    time slot on New Year's Day (Liz Robbins, ST. PETERSBURG TIMES,
    10/27).  One ESPN official promised to make the Hall of Fame Bowl
    "the crown jewel of our Bowl Week presentation" (TAMPA TRIBUNE,

    Print | Tags: Cablevision, CBS, ESPN, FedEx, NBC, New York Liberty, Media, Viacom, Walt Disney

         ACTV, Inc. and Prime Ticket Network, a subsidiary of TCI's
    Liberty Sports, have reached agreement with Ventura County, CA,
    Cablevision to participate in the "LA Project," which will focus
    on interactive sports, educational and entertainment programming
    as well as advertising.  The three partners hope to begin the "LA
    Project" in mid-1995 with interactive enhancement of Prime Ticket
    programming, which will include the Lakers and Kings among other
    offerings.  ACTV, Prime Ticket and Ventura will also work with
    the William Morris Agency, ASI Market Research and Next Century
    Media in the project's development (Prime Ticket)....The Penguins
    and KBL Sports Network are negotiating a long-term deal expected
    to "among other things, give the network some merchandising
    rights" (PITTSBURGH POST-GAZETTE, 10/27).

    Print | Tags: Cablevision, Los Angeles Lakers, New York Liberty, Pittsburgh Penguins, Media
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