SBD/27/Sports Industrialists

NAMES IN THE NEWS

     SHAQUILLE O'NEAL will make his video-game debut in "Shaq
Fu," a new fighting action game from Electronic Arts.  "Shaq Fu"
will be available on October 28th.  Electronic Arts has a multi-
year license with O'Neal and plans to release many other games
featuring the Shaq (Electronic Arts)....CHARLES BARKLEY is
interviewed in the latest issue of GQ, in which he takes on the
younger stars in the NBA for their violent nature (10/94
issue)....NFL Commissioner PAUL TAGLIABUE, NFLPA Exec Dir GENE
UPSHAW, former union heads JOHN MACKEY and JACK KEMP, and NFL
Management Council Chair HAROLD HENDERSON discussed the league's
labor relations, past and present, as part of a Smithsonian
lecture series (WASHINGTON POST, 10/27)....KAYLA FRECH was
promoted to Director of Community Relations for the Detriot
Tigers.  She was loge manager for Tigers Owner Mike Ilitch's Fox
Theatre (DETROIT FREE PRESS, 10/26).
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