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MARKETPLACE ROUND-UP

     A study of fans who attended the LPGA's '94 GHP Heartland
Classic reveals that awareness generated by event sponsorship
translates into "profitable consumption patterns" among fans.
DelWilber & Assoc. reports that 97% of respondents think an LPGA
or GHP Heartland Classic association creates a positive image for
sponsors.  Also, 74% would be more likely to buy the product or
service of that sponsor if the price were comparable to another
brand.  The survey was conducted among 540 women and 259 men, 81%
of whom watch both men's and women's golf on TV (DWA)....Grand
West Outfitters is purchasing ski retail giant Colorado Ski &
Golf, the nation's largest single ski shop.  Colorado Snowboards
is also included (DENVER POST, 10/26)....Mercedes and the
British-based McLaren Formula One racing team are expected to
announce the details of a five-year engine contract, beginning in
'96, on Friday.  Benetton is the sponsor through '95 (REUTERS,
10/26)....The Celtics announced plans for a special series of
halftime events this season.  The ceremonies will be the
centerpiece of the team's yearlong celebration to "Honor the
Tradition" of their 48-year history in Boston Garden (Celtics).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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