Manulife To Leave Ontario LPGA Event After '17 Thomas Wants More Color In Celtics' Jerseys F1's Ross Brawn In Favor Of Budget Caps Celtics Jersey Patch Deal With GE Worth $7M Circuit Of The Americas Wants More U.S. F1 Races LPGA On Upswing As Season Begins Celtics, GE Partner On Jersey Patch Deal Liberty Media Completes F1 Takeover FIA Approves Sale Of F1 To Liberty Media LPGA Committed To Joint Event With PGA Tour
SBD/27/Sponsorships Advertising Marketing
Published October 27, 1994
A study of fans who attended the LPGA's '94 GHP Heartland Classic reveals that awareness generated by event sponsorship translates into "profitable consumption patterns" among fans. DelWilber & Assoc. reports that 97% of respondents think an LPGA or GHP Heartland Classic association creates a positive image for sponsors. Also, 74% would be more likely to buy the product or service of that sponsor if the price were comparable to another brand. The survey was conducted among 540 women and 259 men, 81% of whom watch both men's and women's golf on TV (DWA)....Grand West Outfitters is purchasing ski retail giant Colorado Ski & Golf, the nation's largest single ski shop. Colorado Snowboards is also included (DENVER POST, 10/26)....Mercedes and the British-based McLaren Formula One racing team are expected to announce the details of a five-year engine contract, beginning in '96, on Friday. Benetton is the sponsor through '95 (REUTERS, 10/26)....The Celtics announced plans for a special series of halftime events this season. The ceremonies will be the centerpiece of the team's yearlong celebration to "Honor the Tradition" of their 48-year history in Boston Garden (Celtics).