LPGA Opening '15 In Florida LPGA Deems Inaugural Int'l Crown A Success F1 Race In New Jersey Delayed Again Int'l Crown Organizers Bullish On First Event FIFA Bans F1 Driver's World Cup Tribute Helmet Star Winners Boost Interest In LPGA Haas Automation To Sponsor F1's Scuderia Team Wie, Others Lifting LPGA's Profile Wie's Portfolio Likely To Increase After Win Woods, Wie Give Golf A Boost
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
Published October 27, 1994
A study of fans who attended the LPGA's '94 GHP Heartland Classic reveals that awareness generated by event sponsorship translates into "profitable consumption patterns" among fans. DelWilber & Assoc. reports that 97% of respondents think an LPGA or GHP Heartland Classic association creates a positive image for sponsors. Also, 74% would be more likely to buy the product or service of that sponsor if the price were comparable to another brand. The survey was conducted among 540 women and 259 men, 81% of whom watch both men's and women's golf on TV (DWA)....Grand West Outfitters is purchasing ski retail giant Colorado Ski & Golf, the nation's largest single ski shop. Colorado Snowboards is also included (DENVER POST, 10/26)....Mercedes and the British-based McLaren Formula One racing team are expected to announce the details of a five-year engine contract, beginning in '96, on Friday. Benetton is the sponsor through '95 (REUTERS, 10/26)....The Celtics announced plans for a special series of halftime events this season. The ceremonies will be the centerpiece of the team's yearlong celebration to "Honor the Tradition" of their 48-year history in Boston Garden (Celtics).