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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     A study of fans who attended the LPGA's '94 GHP Heartland
Classic reveals that awareness generated by event sponsorship
translates into "profitable consumption patterns" among fans.
DelWilber & Assoc. reports that 97% of respondents think an LPGA
or GHP Heartland Classic association creates a positive image for
sponsors.  Also, 74% would be more likely to buy the product or
service of that sponsor if the price were comparable to another
brand.  The survey was conducted among 540 women and 259 men, 81%
of whom watch both men's and women's golf on TV (DWA)....Grand
West Outfitters is purchasing ski retail giant Colorado Ski &
Golf, the nation's largest single ski shop.  Colorado Snowboards
is also included (DENVER POST, 10/26)....Mercedes and the
British-based McLaren Formula One racing team are expected to
announce the details of a five-year engine contract, beginning in
'96, on Friday.  Benetton is the sponsor through '95 (REUTERS,
10/26)....The Celtics announced plans for a special series of
halftime events this season.  The ceremonies will be the
centerpiece of the team's yearlong celebration to "Honor the
Tradition" of their 48-year history in Boston Garden (Celtics).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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