A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians Bud Light Cans Highlight SB Winners Top FIFA Sponsors Call Independent Oversight A-B InBev, NBA Renew Contract
SBD/27/Sponsorships Advertising Marketing
BUD AND BUD LIGHT COME IN AT 1-2 IN SALES
Published October 27, 1994
Anheuser Busch released record sales and profits for the quarter ending September 30. Despite the baseball strike's shutdown of the company's Cardinals franchise, A-B's Bud Light brand passed Philip Morris' Miller Lite to become the nation's best-selling light beer and the No. 2 beer overall. A-B's flagship product, Budweiser, remains No. 1. Beer sales increased 2.7% in the first nine months of '94 while premium beer sales gained 3.5%. Volume growth gave A-B a boost to a 44% domestic market share (Christopher Carey, ST. LOUIS POST-DISPATCH, 10/27). Quarterly sales figures include contract production of an ice beer for Japan's Kirin Brewery (Richard Gibson, WALL STREET JOURNAL, 10/27). A-B gains were partly due to the "successful debut" of Ice Draft and Ice Draft Light. In '93, A-B reported a $75M net loss due to restructuring and tax-related charges (Patrick Harverson, FINANCIAL TIMES, 10/27). BEHIND THE NUMBERS: Asked how the baseball strike affected the Cardinals, an A-B spokesperson said that the company had predicted a losing season financially, but "the strike worsened that anticipated loss by several million dollars" (Richard Gibson, WALL STREET JOURNAL, 10/27). BYE-BYE BUD BOWL?: A-B has reassigned its annual "Bud Bowl" Super Bowl ad campaign to Chicago-based DDB Needham. The '95 campaign culminates in a series of ads to run during the game, each of which cost up to $1M to produce and almost $950,000/30- second (Bruce Horovitz, USA TODAY, 10/27).