NASCAR Broadcaster Steve Byrnes Dies At 56 A-B Extends Deals With U.S. Soccer, El Tri "Rev The Vote" Targets NASCAR Fans FanVision Extends NASCAR Sponsorship Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor
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MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD
Published October 26, 1994
WINSTON CUP: Ernie Saxton of Ernie Saxton's Motorsports Sponsorship Marketing News reports that Lowe's hardware store chain will sponsor the Junior Johnson and Associates NASCAR Winston Cup team in '95 and '96, replacing Budweiser. Kodiak smokeless tobacco has not yet decided where its '95 Winston Cup sponsorship money will be spent. Lipton Tea will sponsor the BACE Motorsports team in NASCAR Busch Series Grand National race in '95 and '96. Wheels Discount Auto Supply Stores will sponsor Andy Santerre's efforts in the Busch North Grand Nationals as part of its long-term expansion plans in New England. Caterpillar has announced its first team sponsorship for the Busch Series (THE DAILY).