Bud Light Using Car Wrap Company To Promote Cans Betty Jane France Leaves Assets For Children M&M's Back As NASCAR's Official Chocolate NASCAR Seeks New Superstars Darlington Throwback Theme Benefiting Many NASCAR's Betty Jane France Passes Away Liberty Mutual Sponsoring NASCAR Spotters NASCAR-Themed Show Returning To Nick Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role
SBD/26/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD
Published October 26, 1994
WINSTON CUP: Ernie Saxton of Ernie Saxton's Motorsports Sponsorship Marketing News reports that Lowe's hardware store chain will sponsor the Junior Johnson and Associates NASCAR Winston Cup team in '95 and '96, replacing Budweiser. Kodiak smokeless tobacco has not yet decided where its '95 Winston Cup sponsorship money will be spent. Lipton Tea will sponsor the BACE Motorsports team in NASCAR Busch Series Grand National race in '95 and '96. Wheels Discount Auto Supply Stores will sponsor Andy Santerre's efforts in the Busch North Grand Nationals as part of its long-term expansion plans in New England. Caterpillar has announced its first team sponsorship for the Busch Series (THE DAILY).