Gordon To Step Away From NASCAR After '15 NASCAR Formally Unveils Retail Deal With Fanatics Ingersoll Rand Signs NASCAR Deal NASCAR Could Enter Into Longer Track Deals Mechanix Wear, NASCAR Renew Sponsorship A-B Super Bowl Push Looks To Social Media NASCAR Defends HOF Tax Write-Off Charlotte Approves NASCAR HOF Debt Deal NASCAR's France Reiterates Domestic Violence Stance Charlotte Proposes Writing Off NASCAR HOF Loan
Upcoming Conferences and Events
SBD/26/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD
Published October 26, 1994
WINSTON CUP: Ernie Saxton of Ernie Saxton's Motorsports Sponsorship Marketing News reports that Lowe's hardware store chain will sponsor the Junior Johnson and Associates NASCAR Winston Cup team in '95 and '96, replacing Budweiser. Kodiak smokeless tobacco has not yet decided where its '95 Winston Cup sponsorship money will be spent. Lipton Tea will sponsor the BACE Motorsports team in NASCAR Busch Series Grand National race in '95 and '96. Wheels Discount Auto Supply Stores will sponsor Andy Santerre's efforts in the Busch North Grand Nationals as part of its long-term expansion plans in New England. Caterpillar has announced its first team sponsorship for the Busch Series (THE DAILY).