SBD/26/Sponsorships Advertising Marketing

MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD

     WINSTON CUP:  Ernie Saxton of Ernie Saxton's Motorsports
Sponsorship Marketing News reports that Lowe's hardware store
chain will sponsor the Junior Johnson and Associates NASCAR
Winston Cup team in '95 and '96, replacing Budweiser.  Kodiak
smokeless tobacco has not yet decided where its '95 Winston Cup
sponsorship money will be spent.  Lipton Tea will sponsor the BACE
Motorsports team in NASCAR Busch Series Grand National race in '95
and '96.  Wheels Discount Auto Supply Stores will sponsor Andy
Santerre's efforts in the Busch North Grand Nationals as part of
its long-term expansion plans in New England.  Caterpillar has
announced its first team sponsorship for the Busch Series (THE
DAILY).
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Related Topics:

Anheuser Busch, NASCAR, R J Reynolds

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