Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry Bud Light Rolls Out Broncos-Themed Ad Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show Talks To Extend NASCAR's Sprint Deal Coming Soon
SBD/26/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD
Published October 26, 1994
WINSTON CUP: Ernie Saxton of Ernie Saxton's Motorsports Sponsorship Marketing News reports that Lowe's hardware store chain will sponsor the Junior Johnson and Associates NASCAR Winston Cup team in '95 and '96, replacing Budweiser. Kodiak smokeless tobacco has not yet decided where its '95 Winston Cup sponsorship money will be spent. Lipton Tea will sponsor the BACE Motorsports team in NASCAR Busch Series Grand National race in '95 and '96. Wheels Discount Auto Supply Stores will sponsor Andy Santerre's efforts in the Busch North Grand Nationals as part of its long-term expansion plans in New England. Caterpillar has announced its first team sponsorship for the Busch Series (THE DAILY).