'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover ATP Inks Michelob Ultra Deal In U.S.
SBD/26/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS: QUICK CHECK ON TOP OF THE HOOD
Published October 26, 1994
WINSTON CUP: Ernie Saxton of Ernie Saxton's Motorsports Sponsorship Marketing News reports that Lowe's hardware store chain will sponsor the Junior Johnson and Associates NASCAR Winston Cup team in '95 and '96, replacing Budweiser. Kodiak smokeless tobacco has not yet decided where its '95 Winston Cup sponsorship money will be spent. Lipton Tea will sponsor the BACE Motorsports team in NASCAR Busch Series Grand National race in '95 and '96. Wheels Discount Auto Supply Stores will sponsor Andy Santerre's efforts in the Busch North Grand Nationals as part of its long-term expansion plans in New England. Caterpillar has announced its first team sponsorship for the Busch Series (THE DAILY).