Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys ESPN OK With Schefter's Role With New League Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise ESPN Moving Forward With Greenberg's Morning Show NBA Looking To Have More Games Overseas NBA Doubleheader Set For London, Mexico City Clemson-Bama Audience Below Recent Title Games ESPN's CFP Championship Rating Down Again
SBD/26/Sponsorships Advertising Marketing
ESPN AND X-AM JEANS TEAM UP FOR NEW BASKETBALL SHOW
Published October 26, 1994
X-Am Jeans will help underwrite a "creative extension of its biggest celebrity endorsement, co-sponsoring a new basketball- themed lifestyle show" airing on ESPN and ESPN2 starting November 15 and co-hosted by Hornets point guard Muggsy Bogues, star of X- Am's spring ad campaign. As sponsor of "Jam Central," X-Am will be billboarded during the opening and closing credits of the show. The brand will also sponsor a show segment highlighting the NBA dunk of the week. Sprite, which Bogues endorses, has been pitched on a sponsorship; no word from Sprite yet (BRANDWEEK, 10/24).