NOLA Keeps Pushing For NBA ASG Report: Jackson Won't Return To ESPN's "Countdown" Louisiana Gov. To Talk ASG With Silver Could Rhoden Land At ESPN After Leaving NYT? How The ACC Network Came To Be Stephen A. Smith Talks "First Take" Plans NBA Officially Pulls '17 ASG From Charlotte Swofford, ACC Adamant TV Net Will Help Conference Source: New Orleans Leads To Host '17 ASG Suns "Want To Be The NBA Team" For Mexico
SBD/26/Sponsorships Advertising Marketing
ESPN AND X-AM JEANS TEAM UP FOR NEW BASKETBALL SHOW
Published October 26, 1994
X-Am Jeans will help underwrite a "creative extension of its biggest celebrity endorsement, co-sponsoring a new basketball- themed lifestyle show" airing on ESPN and ESPN2 starting November 15 and co-hosted by Hornets point guard Muggsy Bogues, star of X- Am's spring ad campaign. As sponsor of "Jam Central," X-Am will be billboarded during the opening and closing credits of the show. The brand will also sponsor a show segment highlighting the NBA dunk of the week. Sprite, which Bogues endorses, has been pitched on a sponsorship; no word from Sprite yet (BRANDWEEK, 10/24).