SBD/26/Sponsorships Advertising Marketing

COBRA GOLF, BOLLINGER HIGH UP ON FORBES' TOP SMALL BIZ LIST

     FORBES examines Cobra Golf (No. 19) and Bollinger Industries
(No. 41) on their list of the 200 Best Small Companies in America.
Cobra, a Carlsbad, CA-based company, which specializes in irons
with oversized heads and graphite shafts, earned $7.7M on sales of
$56M last year.  Securities analysts "expect Cobra's earnings to
jump to $19M on $112M in sales" this year, and since it went
public a year ago, "its stock price has more than doubled."
Cobra's closed at 36 3/4 yesterday, which is above its 52-week
high.  Cobra's clubs, made with lightweight graphite shafts which
enable golfers to hit the ball further, are a big hit with older
golfers and women.  Cobra's oversized irons -- the King Cobra line
-- has hit sales of $42M last year and are expected to top $100M
in '94 (Damon Darlin, FORBES, 11/7 issue).  Bollinger Industries
is the nation's largest manufacturer and marketer of exercise
accessory products.  The company earned $1.8M on sales of $45M in
the fiscal year that ended in March.  In the 1stQ of this year,
Bollinger's sales jumped 60%; earnings up 54%.  "Can the
Bollingers keep it up?  That depends on two things:  Will
Americans continue to feel guilty about keeping in shape?  And
will the family retain its marketing savvy?" (Christopher Palmeri,
FORBES, 11/7 issue).
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