A-B InBev Makes Changes To Sports Marketing Budweiser Unveils Limited Edition MLB Team Cans A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans
SBD/26/Sponsorships Advertising Marketing
BUD BOWL VII, THIS TIMES IT'S WAR
Published October 26, 1994
Anheuser-Busch is promising a "new twist" on its annual Super Bowl "Bud Bowl" promotion. A new Bud Light campaign starring the "beer buddies," Iggy & Biff, "marooned on a desert island" debuted last Monday on the "Late Show with David Letterman." The $10M Bud Bowl campaign will also feature the guys in a "stylistic detour from all the previous Bud Bowls." A-B has been putting "more emphasis on Bud Light during the last year, a signal that A-B is recognizing the sales trends and pinning its future growth hopes more on Bud Light than Bud" (Jim Kirk, BRANDWEEK, 10/24 issue).