USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing A-B Extends Deals With U.S. Soccer, El Tri Mike Sundet Leaving A-B For Momentum A-B Super Bowl Push Looks To Social Media Bud Light Rolls Out Broncos-Themed Ad Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles
SBD/26/Sponsorships Advertising Marketing
BUD BOWL VII, THIS TIMES IT'S WAR
Published October 26, 1994
Anheuser-Busch is promising a "new twist" on its annual Super Bowl "Bud Bowl" promotion. A new Bud Light campaign starring the "beer buddies," Iggy & Biff, "marooned on a desert island" debuted last Monday on the "Late Show with David Letterman." The $10M Bud Bowl campaign will also feature the guys in a "stylistic detour from all the previous Bud Bowls." A-B has been putting "more emphasis on Bud Light during the last year, a signal that A-B is recognizing the sales trends and pinning its future growth hopes more on Bud Light than Bud" (Jim Kirk, BRANDWEEK, 10/24 issue).