A-B Named Latest 49ers Founding Partner A-B Announces Ad Roster For Super Bowl A-B To Intro New Beer During SB Spot Cardinals Set To Break Ground On Ballpark Village NFL Marketplace Roundup New Ad Campaign Promotes Bud Light's NFL Deal Anheuser-Busch Renews MLB Sponsorship A-B, Univ. Of Iowa Renew Sponsorship Deal Brazil Approves World Cup Alcohol Sales A-B Upset With UFC Fighters' Remarks
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BUD BOWL VII, THIS TIMES IT'S WAR
Published October 26, 1994
Anheuser-Busch is promising a "new twist" on its annual Super Bowl "Bud Bowl" promotion. A new Bud Light campaign starring the "beer buddies," Iggy & Biff, "marooned on a desert island" debuted last Monday on the "Late Show with David Letterman." The $10M Bud Bowl campaign will also feature the guys in a "stylistic detour from all the previous Bud Bowls." A-B has been putting "more emphasis on Bud Light during the last year, a signal that A-B is recognizing the sales trends and pinning its future growth hopes more on Bud Light than Bud" (Jim Kirk, BRANDWEEK, 10/24 issue).
