A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians Bud Light Cans Highlight SB Winners Top FIFA Sponsors Call Independent Oversight A-B InBev, NBA Renew Contract
SBD/26/Sponsorships Advertising Marketing
BUD BOWL VII, THIS TIMES IT'S WAR
Published October 26, 1994
Anheuser-Busch is promising a "new twist" on its annual Super Bowl "Bud Bowl" promotion. A new Bud Light campaign starring the "beer buddies," Iggy & Biff, "marooned on a desert island" debuted last Monday on the "Late Show with David Letterman." The $10M Bud Bowl campaign will also feature the guys in a "stylistic detour from all the previous Bud Bowls." A-B has been putting "more emphasis on Bud Light during the last year, a signal that A-B is recognizing the sales trends and pinning its future growth hopes more on Bud Light than Bud" (Jim Kirk, BRANDWEEK, 10/24 issue).