Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday
SBD/26/Sponsorships Advertising Marketing
BUD BOWL VII, THIS TIMES IT'S WAR
Published October 26, 1994
Anheuser-Busch is promising a "new twist" on its annual Super Bowl "Bud Bowl" promotion. A new Bud Light campaign starring the "beer buddies," Iggy & Biff, "marooned on a desert island" debuted last Monday on the "Late Show with David Letterman." The $10M Bud Bowl campaign will also feature the guys in a "stylistic detour from all the previous Bud Bowls." A-B has been putting "more emphasis on Bud Light during the last year, a signal that A-B is recognizing the sales trends and pinning its future growth hopes more on Bud Light than Bud" (Jim Kirk, BRANDWEEK, 10/24 issue).