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  • ACOP TO SPLIT AUTO SPONSOR SPOTS 4-WAYS; MERCEDES ALMOST IN

         Mercedes-Benz is working on a deal that would make the
    company the official import auto sponsor of the '96 Olympics, a
    rights package worth an estimated $8M "in cash and in-kind
    services."  The deal, which follows Atlanta Centennial Olympics
    Properties (ACOP) splitting an expected $40M "mega-auto
    sponsorship four ways, would be used as a platform for Mercedes to
    showcase a new generation of cars, likely a much anticipated line
    of sport-utility vehicles."  ACOP, unable to find a "taker" on the
    $40M "Partner" sponsorship, "has shifted gears toward four
    distinct auto categories":  domestic, truck or sport-utility
    vehicle, import and car rental.  General Motors, "in the wake of
    locking up" an estimated $40M deal with NBC's Olympic coverage,
    has offered ACOP a "mere" $5M, according to sources.  Incumbent
    sponsor Chrysler is also said to be in the running for the
    domestic slot (Eric Hollreiser, BRANDWEEK, 10/24).
    

    Print | Tags: DaimlerChrysler, General Motors, NBC, Olympics
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