Dolan Discusses Isiah Thomas Hiring Wells Report Somewhat Implicates Brady Lucas Oil To Host Neutral-Site Game NYC FC To Open 300 Level At Yankee Stadium ScoreBig Signs Deal With SI.com Minneapolis Bids For '20 CFP Championship Game Big 12 Won't Add Football Title Game NFL Panthers Adding Another Private Club Dolan Hires Isiah Thomas To Oversee Liberty Tim Finchem Discusses Myriad Topics
Mercedes-Benz is working on a deal that would make the company the official import auto sponsor of the '96 Olympics, a rights package worth an estimated $8M "in cash and in-kind services." The deal, which follows Atlanta Centennial Olympics Properties (ACOP) splitting an expected $40M "mega-auto sponsorship four ways, would be used as a platform for Mercedes to showcase a new generation of cars, likely a much anticipated line of sport-utility vehicles." ACOP, unable to find a "taker" on the $40M "Partner" sponsorship, "has shifted gears toward four distinct auto categories": domestic, truck or sport-utility vehicle, import and car rental. General Motors, "in the wake of locking up" an estimated $40M deal with NBC's Olympic coverage, has offered ACOP a "mere" $5M, according to sources. Incumbent sponsor Chrysler is also said to be in the running for the domestic slot (Eric Hollreiser, BRANDWEEK, 10/24).