Magic Johnson Talks New Lakers Role Robert Kraft Downplays Roger Goodell Feud Pistons Launch "Virtual Venue" For New Arena Kentucky Lawmakers OK KFC Yum! Center Bill Temple Denies Report On Stadium Study UConn Eyes Planning Funds For Renovation BYU Shows Off New Basketball Space Warrior Lacrosse To Supply U.S. Teams Events Pelinka Is Front-Runner For Lakers GM
Mercedes-Benz is working on a deal that would make the company the official import auto sponsor of the '96 Olympics, a rights package worth an estimated $8M "in cash and in-kind services." The deal, which follows Atlanta Centennial Olympics Properties (ACOP) splitting an expected $40M "mega-auto sponsorship four ways, would be used as a platform for Mercedes to showcase a new generation of cars, likely a much anticipated line of sport-utility vehicles." ACOP, unable to find a "taker" on the $40M "Partner" sponsorship, "has shifted gears toward four distinct auto categories": domestic, truck or sport-utility vehicle, import and car rental. General Motors, "in the wake of locking up" an estimated $40M deal with NBC's Olympic coverage, has offered ACOP a "mere" $5M, according to sources. Incumbent sponsor Chrysler is also said to be in the running for the domestic slot (Eric Hollreiser, BRANDWEEK, 10/24).