In a "Monday Night Football" interview with ABC's Al
Michaels, Eagles Owner JEFFREY LURIE said that the $185M he paid
for the team was a "very fair price":  "NFL football is the most
popular form of entertainment in America, and the avenues to
distribute it worldwide, and all the different possible revenue
sources in this league, it is just phenomenal."   Lurie argued
that the current CBA is good for the players and the league:  "I
think that the collective bargaining agreement helps players and
owners and we will find our way through it and I think it is
going to be worth a lot more in the future."  Before the
interview, Lurie was shown joining tailgaters outside Veterans
Stadium prior to the game ("Monday Night Football," ABC, 10/24).
     PET PROJECT:  Lurie says that the future of the NFL will
include technological interactivity which will provide fans with
increased access to the game.  Lurie said that technology has
improved dramatically over the past five years and that the next
"logical step" for the league is video games with virtual
reality.  Lurie said that in a "interactive" future luxury box
owners will benefit from increased options: "I think the luxury
boxes will be like home entertainment and computer centers, with
all sorts of imaging, and computer software capabilities (AP/NEW
YORK TIMES, 10/25).

     According to a poll of 200 kids ages 11 to 17, conducted by
the Leo Burnett Co., the "coolest celebrities," in no particular
order:  CHARLES BARKLEY, MICHAEL JORDAN, SHAQUILLE O'NEAL, KEVIN
COSTNER and JOE MONTANA (AD AGE, 10/24 issue)....In ENTERTAINMENT
WEEKLY's annual Power 101 Survey, RUPERT MURDOCH has been named
Hollywood's top player, SUMNER REDSTONE was second, MICHAEL
EISNER was fifth and TED TURNER was sixth (10/24 issue)....Among
the keynote speakers at this fall's Sports Careers Seminar: RON
FRASER, retired head baseball coach at the Univ/Miami, and
NewLeaf VP TONY ROMERO, who will speak on the upcoming plans for
Blockbuster Park.  Newleaf is a joint venture company that was
formed by Blockbuster and IBM.  Sports Careers will host the
Seminar October 27-29 in South FL (Sports Careers).
GCI Group President/CEO JACK BERGEN will be a featured speaker
offering his perspective of sports marketing at the '94 U.S.
Olympic Congress, November 9-11 in Nashville (GCI). DAVID
LETTERMAN:  "Yesterday at the Meadowlands, the New York Giants
lost their fourth game in row.  It was so bad that in the fourth
quarter, fans actually began chanting, "Let's Go Mets, Let's Go
Mets!" ("Late Night," CBS, 10/24).