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In a "Monday Night Football" interview with ABC's Al Michaels, Eagles Owner JEFFREY LURIE said that the $185M he paid for the team was a "very fair price": "NFL football is the most popular form of entertainment in America, and the avenues to distribute it worldwide, and all the different possible revenue sources in this league, it is just phenomenal." Lurie argued that the current CBA is good for the players and the league: "I think that the collective bargaining agreement helps players and owners and we will find our way through it and I think it is going to be worth a lot more in the future." Before the interview, Lurie was shown joining tailgaters outside Veterans Stadium prior to the game ("Monday Night Football," ABC, 10/24). PET PROJECT: Lurie says that the future of the NFL will include technological interactivity which will provide fans with increased access to the game. Lurie said that technology has improved dramatically over the past five years and that the next "logical step" for the league is video games with virtual reality. Lurie said that in a "interactive" future luxury box owners will benefit from increased options: "I think the luxury boxes will be like home entertainment and computer centers, with all sorts of imaging, and computer software capabilities (AP/NEW YORK TIMES, 10/25).
According to a poll of 200 kids ages 11 to 17, conducted by the Leo Burnett Co., the "coolest celebrities," in no particular order: CHARLES BARKLEY, MICHAEL JORDAN, SHAQUILLE O'NEAL, KEVIN COSTNER and JOE MONTANA (AD AGE, 10/24 issue)....In ENTERTAINMENT WEEKLY's annual Power 101 Survey, RUPERT MURDOCH has been named Hollywood's top player, SUMNER REDSTONE was second, MICHAEL EISNER was fifth and TED TURNER was sixth (10/24 issue)....Among the keynote speakers at this fall's Sports Careers Seminar: RON FRASER, retired head baseball coach at the Univ/Miami, and NewLeaf VP TONY ROMERO, who will speak on the upcoming plans for Blockbuster Park. Newleaf is a joint venture company that was formed by Blockbuster and IBM. Sports Careers will host the Seminar October 27-29 in South FL (Sports Careers). GCI Group President/CEO JACK BERGEN will be a featured speaker offering his perspective of sports marketing at the '94 U.S. Olympic Congress, November 9-11 in Nashville (GCI). DAVID LETTERMAN: "Yesterday at the Meadowlands, the New York Giants lost their fourth game in row. It was so bad that in the fourth quarter, fans actually began chanting, "Let's Go Mets, Let's Go Mets!" ("Late Night," CBS, 10/24).