SBD/25/Sponsorships Advertising Marketing

U.S. SPORTING GOODS IMPORTS ON THE DECLINE

     According to the Sporting Goods Manufacturers Association's
analysis of data from the U.S. Dept. of Commerce, sporting goods
imports for the first half of '94 were down compared to the same
period in '93 (SGMA):

YEAR
TOTAL
% CHANGE
1989-90
$2.635B
+19.1%
1990-91
2.604B
- 1.2%
1991-92
3.011B
+15.6%
1992-93
3.241B
+ 7.6%
1993-94
3.054B
- 5.8%

LARGEST Y-T-D DECREASES
Tennis racquets
-38%
Non-leather athl shoes
-20%
Leather athletic shoes
-18%

LARGEST Y-T-D INCREASES
Soccer balls
+89%
Backpacking tents
+74%
Ice skates
+72%

 

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Related Topics:

SGMA

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