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LITTLE GIANTS GIVE NFL REASON TO CHEER
Published October 25, 1994
The NFL's role in the Warner Brothers film "Little Giants" marks the start of the league's major initiative to get more involved in Hollywood and promote football products, players and sponsors. NFL Properties designed a marketing program for Warner Brothers, creating radio spots and promotions for the 62 markets in which the movie opened. The NFL is also talking with Warner Brothers about launching the home video around Super Bowl time. NFL Properties VP for Business Development Greg Garber: "We see movies as a grass-roots marketing tool to bring the game to a new generation of fans" (Jeff Jensen, AD AGE, 10/24 issue).
