All NFL Partners See Week 13 Sunday Decline Many NFL Players Participate In Cleats Cause NFL Could Add Gameday Video For Tablets NFL Amends Changes To Social Media Policy Das Appointed Third Arbitrator In Pennel Suit Browns Make Case To Maintain Personnel CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NFL Viewership Down Among Older Viewers
SBD/25/Sponsorships Advertising Marketing
LITTLE GIANTS GIVE NFL REASON TO CHEER
Published October 25, 1994
The NFL's role in the Warner Brothers film "Little Giants" marks the start of the league's major initiative to get more involved in Hollywood and promote football products, players and sponsors. NFL Properties designed a marketing program for Warner Brothers, creating radio spots and promotions for the 62 markets in which the movie opened. The NFL is also talking with Warner Brothers about launching the home video around Super Bowl time. NFL Properties VP for Business Development Greg Garber: "We see movies as a grass-roots marketing tool to bring the game to a new generation of fans" (Jeff Jensen, AD AGE, 10/24 issue).