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Sponsorships Advertising Marketing

IS THAT YOUR LOGO OR ARE YOU JUST HAPPY TO SEE ME?

     The Univ. of KY has decided to alter its official Wildcat
logo after numerous complaints that the mascot's rolled tongue
resembles a penis.  Alyssa Middleton, Assistant Director of UK
Marketing, Promotion and Licensing, said that a new logo is
already being produced at Collegiate Licensing of Atlanta.
University officials said that there are no plans to take any
current Wildcat paraphernalia off the shelves and there are no
plans to repaint the Wildcat logo on the main scoreboard at
Commonwealth Stadium.  UK Associate Athletic Director Larry Ivy
said that there had been "many calls" recently complaining about
the logo: "We thought it was just a joke initially, but we've had
more than one call."  Jim Edmon, who designed the logo eight
years ago, claimed that he has "always been proud" of the
drawing:  "The idea that I would have done something
intentionally to the Wildcat logo is ridiculous" (AP/ Louisville
COURIER JOURNAL, 10/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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