Callaway Golf Reports Mixed Q2 Results Callaway Unveils Digitally Based Golf Lifestyle Show Callaway Profits Beat Q1 Expectations Callaway Golf's Q3 Revenue Beats Projections Marketplace Roundup Callaway Growing Global Brand In '14 Callaway Posts Strong Q1 Results Callaway Golf Experimenting With Drones Vijay Singh Inks Multiyear Deal With Hopkins Golf Weekend Plans: Callaway Golf's Harry Arnett
SBD/25/Sponsorships Advertising Marketing
CALLAWAY GOES OUTSIDE THE TOUR FOR NEWEST ENDORSERS
Published October 25, 1994
Callaway Golf, maker of Big Bertha irons and woods, will add Tommy Smothers and Kenny G to its endorser lineup in next year's TV ads, the first time the company has used non-pro golfers. Callaway will spend $12M on its '95 ads which are done in-house (ADVERTISING AGE, 10/24 issue).