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CALLAWAY GOES OUTSIDE THE TOUR FOR NEWEST ENDORSERS
Published October 25, 1994
Callaway Golf, maker of Big Bertha irons and woods, will add Tommy Smothers and Kenny G to its endorser lineup in next year's TV ads, the first time the company has used non-pro golfers. Callaway will spend $12M on its '95 ads which are done in-house (ADVERTISING AGE, 10/24 issue).