SBD/25/Sponsorships Advertising Marketing

CALLAWAY GOES OUTSIDE THE TOUR FOR NEWEST ENDORSERS

     Callaway Golf, maker of Big Bertha irons and woods, will add
Tommy Smothers and Kenny G to its endorser lineup in next year's
TV ads, the first time the company has used non-pro golfers.
Callaway will spend $12M on its '95 ads which are done in-house
(ADVERTISING AGE, 10/24 issue).
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