Callaway Ads Celebrate Mickelson's Win Callaway Seeks To Rebound Callaway Golf Sees $42M Q1 Profit TaylorMade Profile Details Rapid Rise Callaway Loses $72.7M In Q4 '12 Bubba Watson Inks Golf Apparel Deal With Oakley Callaway Expecting Weaker Sales Rest Of Year Callaway Golf Cuts 250 Employees Callaway President Seeks To Improve Market Appeal Callaway CEO: Opportunity To Gain Sales Momentum
SBD/25/Sponsorships Advertising Marketing
CALLAWAY GOES OUTSIDE THE TOUR FOR NEWEST ENDORSERS
Published October 25, 1994
Callaway Golf, maker of Big Bertha irons and woods, will add Tommy Smothers and Kenny G to its endorser lineup in next year's TV ads, the first time the company has used non-pro golfers. Callaway will spend $12M on its '95 ads which are done in-house (ADVERTISING AGE, 10/24 issue).