Officials Outline Super Bowl Transit Plan Steiner Sports Hosts Yankees Dinner NFL Recommits To Fuel Up To Play 60 Speedo Launches "Art of the Cap" The Sportsman Channel Hires Sarah Palin ESPN To Air Bears' Mike Ditka Tribute NFL Launching "Homecoming" Effort Classified Advertisements Overnight Ratings From The Weekend
SBD/25/Sponsorships Advertising Marketing
BASEBALL THREATENED AS JAPAN'S NATIONAL PASTIME, TOO?
Published October 25, 1994
Japan's first professional soccer league, now in its second season, has become "universally" supported throughout the country, according to the latest issue of THE ECONOMIST. Last year, in its first season, the J League's 10 teams attracted more than 4M spectators. The success of soccer "may be new-found" but the sport is as "solid" in Japan as it is "anywhere in the world." For many Japanese, soccer games have provided a escape from watching baseball, the country's only sports alternative (ECONOMIST, 10/22 issue).