Two NHL Owners Elected To Exec Committee Army, Navy Pay Tribute With Custom Uniforms Beats By Dre Rolls Out New Spot Catholics Convicts Brewers Extend Kwik Trip Deal Bowlsby: CFP Has Room For Improvement Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports IOC Selecting '24, '28 Games Hosts Next Year? Authority Member Blasts Penguins Civic Arena Efforts
SBD/25/Sponsorships Advertising Marketing
BASEBALL THREATENED AS JAPAN'S NATIONAL PASTIME, TOO?
Published October 25, 1994
Japan's first professional soccer league, now in its second season, has become "universally" supported throughout the country, according to the latest issue of THE ECONOMIST. Last year, in its first season, the J League's 10 teams attracted more than 4M spectators. The success of soccer "may be new-found" but the sport is as "solid" in Japan as it is "anywhere in the world." For many Japanese, soccer games have provided a escape from watching baseball, the country's only sports alternative (ECONOMIST, 10/22 issue).