SBD/24/Sports Media

MEDIA NOTES

     Time Warner chair Gerald Levin says the company's efforts to
purchase a minority stake in NBC are "on the back burner" and
that any major investments will "broaden our cable footprint"
(NEW YORK TIMES, 10/22)....Liberty Sports has created a new sales
department called Liberty Sports Ad Sales.  Former Prime Ticket
Senior VP Mike Kincaid is president, and there is speculation he
will consolidate advertising efforts (INSIDE MEDIA, 10/19
issue)....Despite the recent addition of five weekends to the
"NFL Sunday Ticket" pay-per-view package, NFL Enterprises Sales
and Marketing VP Tola Murphy Baran says "it would be bad
politics, bad business, bad economics and just plain dumb for us
to ever take Sunday afternoon football off broadcast television"
(SALT LAKE TRIBUNE, 10/23)....WOR-radio is losing money on its 5-
year, $18M N.Y. Giants contract. Bob Raissman reports, if the
Giants' package becomes available after '95, WFAN could be
interested.  WFAN has only one-year remaining in its Jets
contract (N.Y. DAILY NEWS, 10/23). ....DIRECTV announced it will
be the "flagship" sponsor of the Great Eight college basketball
festival (BC, Florida, UcOnn, Duke, Missouri, Purdue, Michigan
and Arizona) presented by ESPN and Raycom.  The event will air
from The Palace in Auburn Hills, MI, on November 29-30 and a
portion of the proceeds will go to Challenging Athletic Minds for
Personal Success -- CHAMPS (DIRECTV, 10/19)....Sportstel's
international sports and TV convention in Monte Carlo last week
awarded the "Golden Podium" award to NFL Films for cinematography
in a '91 Giants-Bucs game (NFL)....
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