World Cup's Overnight Rating Tops '99 Final St. Louis Stadium Task Force Pursuing Land For Rams NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle
Published October 24, 1994
Time Warner chair Gerald Levin says the company's efforts to purchase a minority stake in NBC are "on the back burner" and that any major investments will "broaden our cable footprint" (NEW YORK TIMES, 10/22)....Liberty Sports has created a new sales department called Liberty Sports Ad Sales. Former Prime Ticket Senior VP Mike Kincaid is president, and there is speculation he will consolidate advertising efforts (INSIDE MEDIA, 10/19 issue)....Despite the recent addition of five weekends to the "NFL Sunday Ticket" pay-per-view package, NFL Enterprises Sales and Marketing VP Tola Murphy Baran says "it would be bad politics, bad business, bad economics and just plain dumb for us to ever take Sunday afternoon football off broadcast television" (SALT LAKE TRIBUNE, 10/23)....WOR-radio is losing money on its 5- year, $18M N.Y. Giants contract. Bob Raissman reports, if the Giants' package becomes available after '95, WFAN could be interested. WFAN has only one-year remaining in its Jets contract (N.Y. DAILY NEWS, 10/23). ....DIRECTV announced it will be the "flagship" sponsor of the Great Eight college basketball festival (BC, Florida, UcOnn, Duke, Missouri, Purdue, Michigan and Arizona) presented by ESPN and Raycom. The event will air from The Palace in Auburn Hills, MI, on November 29-30 and a portion of the proceeds will go to Challenging Athletic Minds for Personal Success -- CHAMPS (DIRECTV, 10/19)....Sportstel's international sports and TV convention in Monte Carlo last week awarded the "Golden Podium" award to NFL Films for cinematography in a '91 Giants-Bucs game (NFL)....