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Sponsorships Advertising Marketing

OTHER TEAM MARKETING NOTES

     CAROLINA:  The Carolina Panthers and FN Thompson-Turner, the
contractor overseeing the construction of the clubs new stadium,
have entered into a joint project with the Charlotte-Mecklenburg
School system in order to promote career-building among eighth-
graders.  The "Building for the Future" program will be woven
throughout the eighth-grade curriculum at Wilson Middle School in
Charlotte.  The idea of the program is to introduce the students
to careers in the business side of sports (CHARLOTTE OBSERVER,
10/22).
     ST. LOUIS:  In a marketing promotion to bring together
current Cardinals sponsors, the team hosted a daylong softball
tournament on Saturday.  The game drew  representatives of
Southwest Airlines, Hardees, the U.S. Postal Service, the
Missouri Lottery, Dairy Queen and Auto Tire, among others (ST.
LOUIS POST-DISPATCH, 10/23).
     ANAHEIM:  The Angels have started a campaign under the
slogan, "We guarantee the '95 season and you can bank on it."  If
the start of next season is delayed, the club has promised to pay
season-ticket holders 5% interest on seat advances made by
January 13 (ATLANTA CONSTITUTION, 10/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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