Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor NASCAR Reinstates Kurt Busch Eli Lilly's NASCAR Deal Starts Strong Busch Still Suspended Despite Exoneration Phoenix To Add Tire Barriers For Races Kurt Busch Begins Reinstatement Process
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
NASCAR LOOKS TO TAP NEW MARKET WITH SUPERTRUCK SERIES
Published October 24, 1994
NASCAR President Bill France has announced plans to allow corporate America to "break through a new legion of consumers" through NASCAR's SuperTruck Series. According to Simmons Market Research Bureau, one third of all vehicles purchased are trucks. Owners of domestic trucks are 54% male and 46% female, and nine out of 10 people who drive a truck enjoy at least one type of motorsports. In addition, 33% who drive trucks live in the top 20 ADI markets, and a third of the truck owners have an average household income of more than $50,000. France said that a SuperTruck Series will offer marketers with "incredible benefits" and take NASCAR marketing to a "new level": "Our direct connection with a new, enthusiastic audience of this nature is a dream of marketing opportunities for sponsors, team owners and drivers" (Paul Schaefer, NASCAR NEWS, 10/12-26 issue).